PPC: Webster's Timeline History, 1947 - 2007

PPC: Webster's Timeline History, 1947 - 2007 by Icon Group International
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Webster's bibliographic and event-based timelines are comprehensive in scope, covering virtually all topics, geographic locations and people. They do so from a linguistic point of view, and in the case of this book, the focus is on "PPC," including when used in literature (e.g. all authors that might have PPC in their name). As such, this book represents the largest compilation of timeline events associated with PPC when it is used in proper noun form.

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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions by Tim Ash
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How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.

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Web Analytics: An Hour a Day

Web Analytics: An Hour a Day by Avinash Kaushik
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Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.

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The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed

The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed by Bruce C. Brown
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I sell a self-help book, and a book on Florida Landscaping which I wrote through my own website. Since it is self published, I don't have the help of a large publishing firm to promote my book, so I thought Pay Per click marketing might be the solution to expanding my sales base.

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The Truth About Pay-Per-Click Search Advertising

The Truth About Pay-Per-Click Search Advertising by Kevin Lee
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The Truth About Pay-Per-Click Search Advertising is a valuable resource for Internet marketers at both the tactical and strategic level regardless of company size. While PPC search engine advertising in Google, Yahoo, Microsoft, and other engines looks easy, competing successfully against competitors in a real-time auction for consumer's attention, clicks and dollars is no simple task. There are two kinds of PPC search marketers at the top of the paid placement results: brilliant marketers and irrational clueless amateurs. This book is designed to make sure that the reader becomes one of the brilliant marketers and learns how outmaneuver the competition. This book arms the reader with proven tactics and strategies that ensure success.

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