Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition

Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition by Steve Krug
Buy new: $24.99 / Used from: $15.00
Usually ships in 24 hours

This book walks it's talk. It is written and arranged exactly as a useable web site should be, clear and concise, with scannable (as well as enjoyable) text. The clean attractive design and graphics accurately and efficiently illustrate the text, which is easy to read and to understand. I love the use of cartoon people with thought balloons to suggest how people think while using a web site.

There is no clutter of technical gibberish or endless verbose rambling on statistics. The chapter on usability testing takes us step by step through the process and is descriptive and instructional instead of theoretical. Steve Krug doesn't feel he has to sacrifice creativity, visual interest, individuality, or effective advertising in order to develop a usable web site. "Good tag lines are personable, lively, and sometimes clever. Clever is good, but only if the cleverness helps convey - not obscure - the message."

Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition

bfd53 | shopping booksmark | welcome robot | music online | bioly1

Pay Per Click Search Engine Marketing For Dummies

Pay Per Click Search Engine Marketing For Dummies by Peter Kent
Buy new: $16.49 / Used from: $3.77
Usually ships in 24 hours

Titles in the Dummies series range from very, very bad to very, very good. "Pay Per Click Search Engine Marketing for Dummies" is definitely very, very good. Peter Kent also wrote "Search Engine Optimization for Dummies" which is also very, very good and should be read before "Pay Per Click".

"Pay Per Click" shows off Kent's talent for leading the reader step-by-step through some moderately complex territory. Kent writes in a clear and concise style, without a condescending attitude and, happily, without corny jokes. He walks through the concept of pay per click advertising, calculating ROI, selecting and bidding on keywords, creating landing pages (a very important concept), finding the right words for your ads (a very tricky) concept and then the pluses and minuses of the various services.

Kent truly does cover the waterfront of pay per click advertising. If you're looking for a highly readable and information introduction to the subject, this is it.

Pay Per Click Search Engine Marketing For Dummies

bfd53 | shopping booksmark | welcome robot | music online | bioly1

Ultimate Guide to Pay-Per-Click Advertising

Ultimate Guide to Pay-Per-Click Advertising by Richard Stokes
Buy new: $16.47 / Used from: $14.63
Usually ships in 24 hours

I really mean that. The Google Adwords books by Perry Marshall (Ultimate Guide to Google Ad Words, 2nd Edition: How To Access 100 Million People in 10 Minutes) and Howie Jacobson (Google AdWords For Dummies) are excellent introductions to the topic. Richard's new book takes that material much further, using in-depth analysis based on data-driven studies he's done. The chapter on Ad Coverage by itself more than justifies getting this book.

Ultimate Guide to Pay-Per-Click Advertising

bfd53 | shopping booksmark | welcome robot | music online | bioly1

Ultimate Guide to Google Ad Words, 2nd Edition: How To Access 100 Million People in 10 Minutes

Ultimate Guide to Google Ad Words, 2nd Edition: How To Access 100 Million People in 10 Minutes by Perry Marshall
Buy new: $16.47 / Used from: $15.49
Usually ships in 24 hours

Google gets searched more than 250 million times every day—creating an unbelievable opportunity to get your business in front of thousands every minute…IF you know what you’re doing.

Google AdWords experts Perry Marshall and Bryan Todd uncover the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn’t. Learn how to build an aggressive campaign from scratch, increase your search engine visibility, consistently capture clicks, double your website traffic, and increase your sales! No other guide is as comprehensive or current in its coverage of today’s fastest, most powerful advertising medium.

Ultimate Guide to Google Ad Words, 2nd Edition: How To Access 100 Million People in 10 Minutes

bfd53 | shopping booksmark | welcome robot | music online | bioly1

Pay-Per-Click Search Engine Marketing: An Hour a Day

Pay-Per-Click Search Engine Marketing: An Hour a Day by David Szetela
Buy new: $19.79 / Used from: $19.49
Usually ships in 24 hours

How much do you really know about PPC? If you are not sure - or even if you believe you know a lot, I do recommend this book so that you either enhance or perfect your understanding of an advertising genre that is not even ten years old and is growing faster than other forms of online advertising. It's very well written and addresses marketers as well as the rest of us - because in the end, we all are both advertising recipients and initiators. The book is designed as a monthly methodology course that takes you through all the key concepts and processes involved in PPC marketing. Yet, the outstanding readability of the text makes it a fantastic book on the commercial depths of the Internet for non-specialists.

Pay-Per-Click Search Engine Marketing: An Hour a Day

bfd53 | shopping booksmark | welcome robot | music online | bioly1