Creating a Web Site: The Missing Manual

Creating a Web Site: The Missing Manual by Matthew MacDonald
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Think you have to be a technical wizard to build a great web site? Think again. If you want to create an engaging web site, this thoroughly revised, completely updated edition of Creating a Web Site: The Missing Manual demystifies the process and provides tools, techniques, and expert guidance for developing a professional and reliable web presence.

Buy new: $19.79 Creating a Web Site: The Missing Manual

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Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition

Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition by Steve Krug
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Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think about Web design.

Buy new: $26.40 Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition

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Advanced Google AdWords

Advanced Google AdWords by Brad Geddes
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This is the ultimate guide for those who want to move beyond AdWords basics to learn and apply the advanced techniques and tactics that Google's expert consultant teaches to Fortune 500 companies in his seminars. Advanced Google AdWords will provide deep insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials that readers can immediately use on their own PPC campaigns.

Buy new: $26.39 Advanced Google AdWords

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Principles of Internet Marketing: New Tools and Methods for Web Developers (Web Technologies)

Principles of Internet Marketing: New Tools and Methods for Web Developers (Web Technologies) by Jason I. Miletsky
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PRINCIPLES OF INTERNET MARKETING: NEW TOOLS AND METHODS FOR WEB DEVELOPERS helps readers understand the "why" behind the "how" of Web site development. It teaches the importance of the brand and how that relates to Web site development, the reasons sites are developed, how they build an audience, and most importantly, how companies use the Web to earn revenue and build recognition among their desired market. You will learn the strategies used to drive traffic to a site, the tools that are available to keep audiences coming back (with a focus on social media tools), and the role marketing plays in the building a successful Web site.

Buy new: $88.16 Principles of Internet Marketing: New Tools and Methods for Web Developers (Web Technologies)

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How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money

How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money by Bruce C. Brown
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Interested in promoting your business and/or Web site, but don t have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your Web site or brick and mortar store using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success! Learn how to generate more traffic for your site or store with hundreds of Internet marketing methods, including many free and low-cost promotions. This new book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic and traditional store traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers to your business and optimize your Web site from a marketing perspective.

You will learn to target your campaign, use keywords, generate free advertising, search-engine strategies, learn the inside secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay storefronts, Web-design information, search-engine registration, directories, and real-world examples of what strategies are succeeding and what strategies are failing. **Award-Winning Finalist in the Business Category of the National Indie Excellence 2007 Book Awards **Bronze Winner in the Computer/ Internet Category of the 2007 Independent Publisher Book Awards

Buy new: $16.47 How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money

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