DigiMarketing: The Essential Guide to New Media and Digital Marketing

DigiMarketing: The Essential Guide to New Media and Digital Marketing by Kent Wertime
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I have been looking for this kind of book for years. The term "digimarketing" immediately caught my attention. I have to thank the authors for taking the courage to write this easy-to-be-obsolete book. Wertime and Fenwick did a very good job in making all the techincal stuff become so easy to understand to most marketing managers who don't have deep technical savvy. I also love the beauty of how this book is organized. Yet what I like most is the last part of the book where you are guided to bring everything to a step-by-step implementing plan.

DigiMarketing: The Essential Guide to New Media and Digital Marketing

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The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition by David Meerman Scott
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More than anything, The New Rules of Marketing & PR ties things together. The book provides an easy to understand yet comprehensive view of the new online marketplace--a landscape that can appear quite bewildering, even to marketing specialists. With so many options at our fingertips (literally), where do we start? Blogs? Podcasts? Public relations? SEO? Paid search? Viral marketing? The list goes on. To make matters worse, technology is changing and new tools are developing almost every day.

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition

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Starting an Online Business For Dummies (For Dummies (Computer/Tech))

Starting an Online Business For Dummies (For Dummies (Computer/Tech)) by Greg Holden
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Starting an Online Business for Dummies offers readers the right stuff they need to get online, to get noticed, and to remain competitive in today's highly competitive online business world. Readers will pick up on a number of important business development concepts, Website design considerations, and marketing strategies. They will also learn that the Internet is a cost-effective way to let others know about the products and services they have to offer!

Starting an Online Business For Dummies (For Dummies (Computer/Tech))

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Internet Riches: The Simple Money-Making Secrets of Online Millionaires

Internet Riches: The Simple Money-Making Secrets of Online Millionaires by Scott Fox
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I found this book to be one of the best books out there on this subject. (And I've read numerous books and ebooks on this subject.) Not only is this book inspirational, Scott gives concrete examples of successful internet businesses out there. He also asks good probing questions to get you to think about how you can create a niche for yourself online. His book is informative and helpful for anyone who wants to seriously build a business for themselves online. I wish I would have bought this book sooner. Well worth the purchase!

Internet Riches: The Simple Money-Making Secrets of Online Millionaires

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How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money

How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money by Bruce C. Brown
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Whether you are a newcomer to the Internet or you have your own business already, this book by Bruce C. Brown is a fantastic read. When I started to read it, I almost could not put it down again. While this may sound strange to people believing that only novels can provide that reaction, this particular Computer and Business geek get that same feeling from a book providing a clear learning and business value.

How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money

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