Principles of Internet Marketing: New Tools and Methods for Web Developers (Web T…

Principles of Internet Marketing: New Tools and Methods for Web Developers (Web T…

Jason I. Miletsky (Paperback - Feb 2, 2009)

$83.47

PRINCIPLES OF INTERNET MARKETING: NEW TOOLS AND METHODS FOR WEB DEVELOPERS helps readers understand the "why" behind the "how" of Web site development. It teaches the importance of the brand and how that relates to Web site development, the reasons sites are developed, how they build an audience, and most importantly, how companies use the Web to earn revenue and build recognition among their desired market. You will learn the strategies used to drive traffic to a site, the tools that are available to keep audiences coming back (with a focus on social media tools), and the role marketing plays in the building a successful Web site.

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How I Made My First Million on the Internet and How You Can Too!: The Complete Insi…

How I Made My First Million on the Internet and How You Can Too!: The Complete Insi…

Ewen Chia (Paperback - Jan 1, 2009)

$12.89

Born in 1973 in Singapore, Ewen Chia made his name and fortune on the Internet. Today he is one of the leading experts in Internet Marketing and is widely known as the "World's #1 Super Affiliate." Ewen is also highly in demand as a speaker who travels the globe sharing his Internet marketing expertise with budding entrepreneurs.

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Click Here to Order: Stories of the World's Most Successful Internet Marketing Entre…

Click Here to Order: Stories of the World's Most Successful Internet Marketing Entre…

Joel Comm (Paperback - Aug 1, 2008)

$13.46

While the general public is familiar with the larger Internet companies such as Yahoo!, Google, eBay and Amazon, very few are aware that small business is thriving online like never before, especially in the realm of information products. Click Here creates an entertaining and instructive narrative that provides an in-depth look at the unintentionally underground movement known as Infoproduct marketing, and the people who have profited and succeeded in the industry.

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Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Y…

Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Y…

Michael Tasner (Hardcover - Jun 20, 2010)

$17.99

Michael Tasner, I have learned, is an everyday "Nice Guy" who happens to be a marketing prodigy with a lightning-quick mind, years and years of creative and financial success, and author of the best web marketing book of the year, hands down.

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Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Cu…

Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Cu…

David Meerman Scott (Hardcover - Nov 2, 2010)

$16.47

Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. It’s a real-time world now, and if you’re not engaged, then you’re on your way to marketplace irrelevance.

“Real time” means news breaks over minutes, not days. It means ideas percolate, then suddenly and unpredictably go viral to a global audience. It’s when companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it’s when businesses see an opportunity and are the first to act on it.

Caught up in old, time-consuming processes, too many companies leave themselves fatally exposed by flying blind through this new media environment. You don’t have to be among them. Discover Real-Time Marketing and PR and get a clear path to navigate and succeed in the changed business landscape.

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Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) by Ann Handley
Buy new: $16.47
Not yet published

Blogs, YouTube, Facebook, Twitter, and other publishing platforms are giving everyone a "voice," including organizations and their customers. So how do you create the bold stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business?

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)

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Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series)

Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series) by Brian Halligan
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This excellent book is aimed at the 99% of the business world who are faintly befuddled by the strange world of youtube and delicious that they find themselves living in. It's aimed at plumbers, hairdressers, lawyers and oil company executives; at people in large corporations and small businesses alike who are dimly aware that their working lives are about to change - indeed, have already started to change in disconcerting ways - and who don't know what to do.

Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series)

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DigiMarketing: The Essential Guide to New Media and Digital Marketing

DigiMarketing: The Essential Guide to New Media and Digital Marketing by Kent Wertime
Buy new: $20.65 / Used from: $14.99
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I have been looking for this kind of book for years. The term "digimarketing" immediately caught my attention. I have to thank the authors for taking the courage to write this easy-to-be-obsolete book. Wertime and Fenwick did a very good job in making all the techincal stuff become so easy to understand to most marketing managers who don't have deep technical savvy. I also love the beauty of how this book is organized. Yet what I like most is the last part of the book where you are guided to bring everything to a step-by-step implementing plan.

DigiMarketing: The Essential Guide to New Media and Digital Marketing

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The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition by David Meerman Scott
Buy new: $13.57 / Used from: $10.00
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More than anything, The New Rules of Marketing & PR ties things together. The book provides an easy to understand yet comprehensive view of the new online marketplace--a landscape that can appear quite bewildering, even to marketing specialists. With so many options at our fingertips (literally), where do we start? Blogs? Podcasts? Public relations? SEO? Paid search? Viral marketing? The list goes on. To make matters worse, technology is changing and new tools are developing almost every day.

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition

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Principles of Internet Marketing: New Tools and Methods for Web Developers (Web Technologies)

Principles of Internet Marketing: New Tools and Methods for Web Developers (Web Technologies) by Jason I. Miletsky
Buy new: $88.16 / Used from: $63.60
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PRINCIPLES OF INTERNET MARKETING: NEW TOOLS AND METHODS FOR WEB DEVELOPERS helps readers understand the "why" behind the "how" of Web site development. It teaches the importance of the brand and how that relates to Web site development, the reasons sites are developed, how they build an audience, and most importantly, how companies use the Web to earn revenue and build recognition among their desired market. You will learn the strategies used to drive traffic to a site, the tools that are available to keep audiences coming back (with a focus on social media tools), and the role marketing plays in the building a successful Web site.

Buy new: $88.16 Principles of Internet Marketing: New Tools and Methods for Web Developers (Web Technologies)

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