PPC: Webster's Timeline History, 1947 - 2007

PPC: Webster's Timeline History, 1947 - 2007 by Icon Group International
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Webster's bibliographic and event-based timelines are comprehensive in scope, covering virtually all topics, geographic locations and people. They do so from a linguistic point of view, and in the case of this book, the focus is on "PPC," including when used in literature (e.g. all authors that might have PPC in their name). As such, this book represents the largest compilation of timeline events associated with PPC when it is used in proper noun form.

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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions by Tim Ash
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How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.

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Web Analytics: An Hour a Day

Web Analytics: An Hour a Day by Avinash Kaushik
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Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.

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The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed

The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed by Bruce C. Brown
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I sell a self-help book, and a book on Florida Landscaping which I wrote through my own website. Since it is self published, I don't have the help of a large publishing firm to promote my book, so I thought Pay Per click marketing might be the solution to expanding my sales base.

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The Truth About Pay-Per-Click Search Advertising

The Truth About Pay-Per-Click Search Advertising by Kevin Lee
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The Truth About Pay-Per-Click Search Advertising is a valuable resource for Internet marketers at both the tactical and strategic level regardless of company size. While PPC search engine advertising in Google, Yahoo, Microsoft, and other engines looks easy, competing successfully against competitors in a real-time auction for consumer's attention, clicks and dollars is no simple task. There are two kinds of PPC search marketers at the top of the paid placement results: brilliant marketers and irrational clueless amateurs. This book is designed to make sure that the reader becomes one of the brilliant marketers and learns how outmaneuver the competition. This book arms the reader with proven tactics and strategies that ensure success.

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Pay Per Click Search Engine Marketing For Dummies

Pay Per Click Search Engine Marketing For Dummies by Peter Kent
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Titles in the Dummies series range from very, very bad to very, very good. "Pay Per Click Search Engine Marketing for Dummies" is definitely very, very good. Peter Kent also wrote "Search Engine Optimization for Dummies" which is also very, very good and should be read before "Pay Per Click".

"Pay Per Click" shows off Kent's talent for leading the reader step-by-step through some moderately complex territory. Kent writes in a clear and concise style, without a condescending attitude and, happily, without corny jokes. He walks through the concept of pay per click advertising, calculating ROI, selecting and bidding on keywords, creating landing pages (a very important concept), finding the right words for your ads (a very tricky) concept and then the pluses and minuses of the various services.

Kent truly does cover the waterfront of pay per click advertising. If you're looking for a highly readable and information introduction to the subject, this is it.

Pay Per Click Search Engine Marketing For Dummies

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Ultimate Guide to Pay-Per-Click Advertising

Ultimate Guide to Pay-Per-Click Advertising by Richard Stokes
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I really mean that. The Google Adwords books by Perry Marshall (Ultimate Guide to Google Ad Words, 2nd Edition: How To Access 100 Million People in 10 Minutes) and Howie Jacobson (Google AdWords For Dummies) are excellent introductions to the topic. Richard's new book takes that material much further, using in-depth analysis based on data-driven studies he's done. The chapter on Ad Coverage by itself more than justifies getting this book.

Ultimate Guide to Pay-Per-Click Advertising

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Ultimate Guide to Google Ad Words, 2nd Edition: How To Access 100 Million People in 10 Minutes

Ultimate Guide to Google Ad Words, 2nd Edition: How To Access 100 Million People in 10 Minutes by Perry Marshall
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Google gets searched more than 250 million times every day—creating an unbelievable opportunity to get your business in front of thousands every minute…IF you know what you’re doing.

Google AdWords experts Perry Marshall and Bryan Todd uncover the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn’t. Learn how to build an aggressive campaign from scratch, increase your search engine visibility, consistently capture clicks, double your website traffic, and increase your sales! No other guide is as comprehensive or current in its coverage of today’s fastest, most powerful advertising medium.

Ultimate Guide to Google Ad Words, 2nd Edition: How To Access 100 Million People in 10 Minutes

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Pay-Per-Click Search Engine Marketing: An Hour a Day

Pay-Per-Click Search Engine Marketing: An Hour a Day by David Szetela
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How much do you really know about PPC? If you are not sure - or even if you believe you know a lot, I do recommend this book so that you either enhance or perfect your understanding of an advertising genre that is not even ten years old and is growing faster than other forms of online advertising. It's very well written and addresses marketers as well as the rest of us - because in the end, we all are both advertising recipients and initiators. The book is designed as a monthly methodology course that takes you through all the key concepts and processes involved in PPC marketing. Yet, the outstanding readability of the text makes it a fantastic book on the commercial depths of the Internet for non-specialists.

Pay-Per-Click Search Engine Marketing: An Hour a Day

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Advanced Google AdWords

Advanced Google AdWords by Brad Geddes
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This is the ultimate guide for those who want to move beyond AdWords basics to learn and apply the advanced techniques and tactics that Google's expert consultant teaches to Fortune 500 companies in his seminars. Advanced Google AdWords will provide deep insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials that readers can immediately use on their own PPC campaigns.

Buy new: $26.39 Advanced Google AdWords

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