
The Elements of User Experience: User-Centered Design for the Web by Jesse James Garrett
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Smart organizations recognize that Web design is more than just creating  clean code and sharp graphics. A site that really works fulfills your  strategic objectives while meeting the needs of your users. Even the  best content and the most sophisticated technology won't help you  balance those goals without a cohesive, consistent user experience to  support it.
The Elements of User Experience: User-Centered Design for the Web
 
 
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