An Introduction to Web Design and Programming

An Introduction to Web Design and Programming by Paul S. Wang
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Combining viewpoints from a Department of Computer Science (Paul Wang) and a School of Visual Communication Design (Sanda Katila), this innovative book covers the design and technology aspects of Web site development in an integrated manner.

An Introduction to Web Design and Programming

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The Elements of User Experience: User-Centered Design for the Web

The Elements of User Experience: User-Centered Design for the Web by Jesse James Garrett
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Smart organizations recognize that Web design is more than just creating clean code and sharp graphics. A site that really works fulfills your strategic objectives while meeting the needs of your users. Even the best content and the most sophisticated technology won't help you balance those goals without a cohesive, consistent user experience to support it.

The Elements of User Experience: User-Centered Design for the Web

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Defensive Design for the Web: How to improve error messages, help, forms, and other crisis points

Defensive Design for the Web: How to improve error messages, help, forms, and other crisis points by Matthew Linderman
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Let's admit it: Things will go wrong online. No matter how carefully you design a site, no matter how much testing you do, customers still encounter problems. So how do you handle these inevitable breakdowns? With defensive design. In this book, the experts at 37signals (whose clients include Microsoft, Qwest, Monster.com, and Clear Channel) will show you how.

Defensive Design for the Web: How to improve error messages, help, forms, and other crisis points

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Web Design and Marketing Solutions for Business Websites

Web Design and Marketing Solutions for Business Websites by Kevin Potts
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The best business websites serve their readers with strong content, well-architected design, and a focus on usability, readability, and accessibility. This book covers the fundamental aspects of building a website that works for the company, not against it. It covers the essentials of strong copywriting, and then dedicates several chapters to designing user-centric About, Products and Services, and Support sections.

Web Design and Marketing Solutions for Business Websites

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Even Faster Web Sites: Performance Best Practices for Web Developers

Even Faster Web Sites: Performance Best Practices for Web Developers by Steve Souders
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Performance is critical to the success of any web site, and yet today's web applications push browsers to their limits with increasing amounts of rich content and heavy use of Ajax. In this book, Steve Souders, web performance evangelist at Google and former Chief Performance Yahoo!, provides valuable techniques to help you optimize your site's performance.

Even Faster Web Sites: Performance Best Practices for Web Developers

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PPC: Webster's Timeline History, 1947 - 2007

PPC: Webster's Timeline History, 1947 - 2007 by Icon Group International
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Webster's bibliographic and event-based timelines are comprehensive in scope, covering virtually all topics, geographic locations and people. They do so from a linguistic point of view, and in the case of this book, the focus is on "PPC," including when used in literature (e.g. all authors that might have PPC in their name). As such, this book represents the largest compilation of timeline events associated with PPC when it is used in proper noun form.

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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions by Tim Ash
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How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.

Click here to buy from Amazon.com, USA.

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Web Analytics: An Hour a Day

Web Analytics: An Hour a Day by Avinash Kaushik
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Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.

Click here to buy from Amazon.com, USA.

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The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed

The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed by Bruce C. Brown
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I sell a self-help book, and a book on Florida Landscaping which I wrote through my own website. Since it is self published, I don't have the help of a large publishing firm to promote my book, so I thought Pay Per click marketing might be the solution to expanding my sales base.

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The Truth About Pay-Per-Click Search Advertising

The Truth About Pay-Per-Click Search Advertising by Kevin Lee
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The Truth About Pay-Per-Click Search Advertising is a valuable resource for Internet marketers at both the tactical and strategic level regardless of company size. While PPC search engine advertising in Google, Yahoo, Microsoft, and other engines looks easy, competing successfully against competitors in a real-time auction for consumer's attention, clicks and dollars is no simple task. There are two kinds of PPC search marketers at the top of the paid placement results: brilliant marketers and irrational clueless amateurs. This book is designed to make sure that the reader becomes one of the brilliant marketers and learns how outmaneuver the competition. This book arms the reader with proven tactics and strategies that ensure success.

Click here to buy from Amazon.com, USA.

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