Internet Business: 2010

Friday, 31 December 2010

An Introduction to Web Design and Programming

An Introduction to Web Design and Programming by Paul S. Wang
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Combining viewpoints from a Department of Computer Science (Paul Wang) and a School of Visual Communication Design (Sanda Katila), this innovative book covers the design and technology aspects of Web site development in an integrated manner.

An Introduction to Web Design and Programming

The Elements of User Experience: User-Centered Design for the Web

The Elements of User Experience: User-Centered Design for the Web by Jesse James Garrett
Buy new: $24.88 / Used from: $11.85
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Smart organizations recognize that Web design is more than just creating clean code and sharp graphics. A site that really works fulfills your strategic objectives while meeting the needs of your users. Even the best content and the most sophisticated technology won't help you balance those goals without a cohesive, consistent user experience to support it.

The Elements of User Experience: User-Centered Design for the Web

Defensive Design for the Web: How to improve error messages, help, forms, and other crisis points

Defensive Design for the Web: How to improve error messages, help, forms, and other crisis points by Matthew Linderman
Buy new: $19.79 / Used from: $6.18
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Let's admit it: Things will go wrong online. No matter how carefully you design a site, no matter how much testing you do, customers still encounter problems. So how do you handle these inevitable breakdowns? With defensive design. In this book, the experts at 37signals (whose clients include Microsoft, Qwest, Monster.com, and Clear Channel) will show you how.

Defensive Design for the Web: How to improve error messages, help, forms, and other crisis points

Web Design and Marketing Solutions for Business Websites

Web Design and Marketing Solutions for Business Websites by Kevin Potts
Buy new: $27.02 / Used from: $1.47
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The best business websites serve their readers with strong content, well-architected design, and a focus on usability, readability, and accessibility. This book covers the fundamental aspects of building a website that works for the company, not against it. It covers the essentials of strong copywriting, and then dedicates several chapters to designing user-centric About, Products and Services, and Support sections.

Web Design and Marketing Solutions for Business Websites

Even Faster Web Sites: Performance Best Practices for Web Developers

Even Faster Web Sites: Performance Best Practices for Web Developers by Steve Souders
Buy new: $23.00 / Used from: $7.05
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Performance is critical to the success of any web site, and yet today's web applications push browsers to their limits with increasing amounts of rich content and heavy use of Ajax. In this book, Steve Souders, web performance evangelist at Google and former Chief Performance Yahoo!, provides valuable techniques to help you optimize your site's performance.

Even Faster Web Sites: Performance Best Practices for Web Developers

Tuesday, 14 December 2010

PPC: Webster's Timeline History, 1947 - 2007

PPC: Webster's Timeline History, 1947 - 2007 by Icon Group International
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Webster's bibliographic and event-based timelines are comprehensive in scope, covering virtually all topics, geographic locations and people. They do so from a linguistic point of view, and in the case of this book, the focus is on "PPC," including when used in literature (e.g. all authors that might have PPC in their name). As such, this book represents the largest compilation of timeline events associated with PPC when it is used in proper noun form.

Click here to buy from Amazon.com, USA.

Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions by Tim Ash
Buy new: $19.79 / Used from: $5.35
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How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.

Click here to buy from Amazon.com, USA.

Web Analytics: An Hour a Day

Web Analytics: An Hour a Day by Avinash Kaushik
Buy new: $17.72 / Used from: $9.99
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Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.

Click here to buy from Amazon.com, USA.

The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed

The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed by Bruce C. Brown
Buy new: $16.47 / Used from: $4.93
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I sell a self-help book, and a book on Florida Landscaping which I wrote through my own website. Since it is self published, I don't have the help of a large publishing firm to promote my book, so I thought Pay Per click marketing might be the solution to expanding my sales base.

Click here to buy from Amazon.com, USA.

The Truth About Pay-Per-Click Search Advertising

The Truth About Pay-Per-Click Search Advertising by Kevin Lee
Buy new: $14.81 / Used from: $2.49
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The Truth About Pay-Per-Click Search Advertising is a valuable resource for Internet marketers at both the tactical and strategic level regardless of company size. While PPC search engine advertising in Google, Yahoo, Microsoft, and other engines looks easy, competing successfully against competitors in a real-time auction for consumer's attention, clicks and dollars is no simple task. There are two kinds of PPC search marketers at the top of the paid placement results: brilliant marketers and irrational clueless amateurs. This book is designed to make sure that the reader becomes one of the brilliant marketers and learns how outmaneuver the competition. This book arms the reader with proven tactics and strategies that ensure success.

Click here to buy from Amazon.com, USA.

Monday, 29 November 2010

Principles of Internet Marketing: New Tools and Methods for Web Developers (Web T…

Jason I. Miletsky (Paperback - Feb 2, 2009)

$83.47

PRINCIPLES OF INTERNET MARKETING: NEW TOOLS AND METHODS FOR WEB DEVELOPERS helps readers understand the "why" behind the "how" of Web site development. It teaches the importance of the brand and how that relates to Web site development, the reasons sites are developed, how they build an audience, and most importantly, how companies use the Web to earn revenue and build recognition among their desired market. You will learn the strategies used to drive traffic to a site, the tools that are available to keep audiences coming back (with a focus on social media tools), and the role marketing plays in the building a successful Web site.

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How I Made My First Million on the Internet and How You Can Too!: The Complete Insi…

Ewen Chia (Paperback - Jan 1, 2009)

$12.89

Born in 1973 in Singapore, Ewen Chia made his name and fortune on the Internet. Today he is one of the leading experts in Internet Marketing and is widely known as the "World's #1 Super Affiliate." Ewen is also highly in demand as a speaker who travels the globe sharing his Internet marketing expertise with budding entrepreneurs.

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Click Here to Order: Stories of the World's Most Successful Internet Marketing Entre…

Joel Comm (Paperback - Aug 1, 2008)

$13.46

While the general public is familiar with the larger Internet companies such as Yahoo!, Google, eBay and Amazon, very few are aware that small business is thriving online like never before, especially in the realm of information products. Click Here creates an entertaining and instructive narrative that provides an in-depth look at the unintentionally underground movement known as Infoproduct marketing, and the people who have profited and succeeded in the industry.

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Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Y…

Michael Tasner (Hardcover - Jun 20, 2010)

$17.99

Michael Tasner, I have learned, is an everyday "Nice Guy" who happens to be a marketing prodigy with a lightning-quick mind, years and years of creative and financial success, and author of the best web marketing book of the year, hands down.

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Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Cu…

David Meerman Scott (Hardcover - Nov 2, 2010)

$16.47

Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. It’s a real-time world now, and if you’re not engaged, then you’re on your way to marketplace irrelevance.

“Real time” means news breaks over minutes, not days. It means ideas percolate, then suddenly and unpredictably go viral to a global audience. It’s when companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it’s when businesses see an opportunity and are the first to act on it.

Caught up in old, time-consuming processes, too many companies leave themselves fatally exposed by flying blind through this new media environment. You don’t have to be among them. Discover Real-Time Marketing and PR and get a clear path to navigate and succeed in the changed business landscape.

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Sunday, 14 November 2010

How to Open & Operate a Financially Successful Web-Based Business: With Companion CD-ROM

How to Open & Operate a Financially Successful Web-Based Business: With Companion CD-ROM by Beth Williams
Buy new: $26.37 / Used from: $17.44
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Other topics addressed that will be valuable to Web-based business endeavors include whether or not to use search engines, marketing the Web-based business and garnering repeat customers and a steady flow of traffic to the site. The obvious bonus to this book is the valuable CD-ROM that accompanies it, which contains all of the forms found in the book, as well as a pre-written, editable business plan in Microsoft Word format. With e-commerce expected to reach $40 billion and online businesses anticipated to increase by 500 percent through the year 2010, this book will help guide readers through the requirements to be successful online.

How to Open & Operate a Financially Successful Web-Based Business: With Companion CD-ROM

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Harvard Business Review on Marketing

Harvard Business Review on Marketing
Buy new: $16.50 / Used from: $1.19
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The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe.

Harvard Business Review on Marketing

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The Online Professor's Practical Guide to Starting an Internet Business

The Online Professor's Practical Guide to Starting an Internet Business by Danielle Babb
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From ideas to future growth, successful online professor Dr. Danielle Babb and custom support network youronlineprofessor.com take you step by step to online success, delivering a host of tailor-made online tools, resources, templates, forums, and more with every chapter. Use online quizzes to discover your specialty, establish your business using downloadable forms and templates, streamline operations with real-time support from practicing netpreneurs, spread the word with help from your online network, and more!

The Online Professor's Practical Guide to Starting an Internet Business

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Harvard Business Review on Advances in Strategy

Harvard Business Review on Advances in Strategy
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Harvard Business Review on Advances in Strategy

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Internet Riches: The Simple Money-Making Secrets of Online Millionaires

Internet Riches: The Simple Money-Making Secrets of Online Millionaires by Scott Fox
Buy new: $12.21 / Used from: $4.75
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In this strategy-packed guide, top e-business consultant Scott Fox reveals the powerful but simple methods he and thousands of others have used to strike it rich on the Net. Exclusive interviews with 'mom and pop' entrepreneurs prove how easy it is to get started and build a million-dollar enterprise. "Internet Riches" also features an action plan for brainstorming new business ideas, and exercises to help readers determine the best moves for their particular situations. Filled with practical pointers and inspiring interviews, it's the most powerful book ever on starting and enjoying a million-dollar online business!

Internet Riches: The Simple Money-Making Secrets of Online Millionaires

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Friday, 29 October 2010

Buy Cheap Host Your Web Site In The Cloud: Amazon Web Services Made Easy: Amazon EC2 Made Easy Discount Review Shop

Buy Cheap Host Your Web Site In The Cloud: Amazon Web Services Made Easy: Amazon EC2 Made Easy Discount Review Shop by Jeff Barr
Buy new: $34.04 / Used from: $27.00
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Host Your Web Site On The Cloud is the OFFICIAL step-by-step guide to this revolutionary approach to hosting and managing your websites and applications, authored by Amazon's very own Jeffrey Barr.

"Host Your Web Site in the Cloud" shows you just how easy it is to host your website in the cloud with Amazon Web Services. We'll show you how cloud computing can save time, money, and stress. The process of hosting & developing on the cloud has never been simpler!

Buy Cheap Host Your Web Site In The Cloud: Amazon Web Services Made Easy: Amazon EC2 Made Easy Discount Review Shop

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Buy Cheap Web Sites Do-It-Yourself For Dummies Discount Review Shop

Buy Cheap Web Sites Do-It-Yourself For Dummies Discount Review Shop by Janine Warner
Buy new: $16.49 / Used from: $7.44
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What I like about this book is that it's designed for people like me - who want to get going NOW - but don't want to learn all of the technical details of Web design. It uses Dreamweaver but it doesn't reiterate everything I learned in Janine's Dreamweaver for Dummies book. Instead, you download templates from the companion web site she kindly supplies (you find the address in the book). From there I was able to get just enough instructions to use Dreamweaver to customize the templates for my own site, changing the design as much or little as I liked.

Buy Cheap Web Sites Do-It-Yourself For Dummies Discount Review Shop

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Friday, 8 October 2010

Web Hosting

Web Hosting
Buy new: $39.55 / Used from: $2.92
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This is a hands-on introductory resource for effectively serving as a corporate Web host. Shows how to implement the essential technology--running servers, operating software, network resources, and database-management applications--needed to offer customers high-quality service.

Web Hosting

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Creating a Web Site: The Missing Manual

Creating a Web Site: The Missing Manual by Matthew MacDonald
Buy new: $19.79 / Used from: $12.80
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Think you have to be a technical wizard to build a great web site? Think again. If you want to create an engaging web site, this thoroughly revised, completely updated edition of Creating a Web Site: The Missing Manual demystifies the process and provides tools, techniques, and expert guidance for developing a professional and reliable web presence.

Creating a Web Site: The Missing Manual

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Letting Go of the Words: Writing Web Content that Works (Interactive Technologies)

Letting Go of the Words: Writing Web Content that Works (Interactive Technologies) by Janice (Ginny) Redish
Buy new: $32.97 / Used from: $20.94
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i've read several books and countless articles on how to write well for the web. Ginny Redish nails it perfectly. This is hands-down the best book on writing for the web out there. The book is beautifully laid-out, with easy to grasp, common sense advice - all backed up by solid research data and straightforward examples.

If you're a fan of usability, good user-centered design, and easy-to-read helpful books, and you'd like to improve your site's performance with better writing, definitely get this book. I'm already reworking the content on my sites with many of Ginny's suggestions, and I have no doubt my readers will be happy.

Letting Go of the Words: Writing Web Content that Works (Interactive Technologies)

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Transcending CSS: The Fine Art of Web Design

Transcending CSS: The Fine Art of Web Design by Andy Clarke
Buy new: $34.64 / Used from: $7.82
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As the Web evolves to incorporate new standards and the latest browsers offer new possibilities for creative design, the art of creating Web sites is also changing. Few Web designers are experiences programmers, and as a result, working with semantic markup and CSS can create roadblocks to achieving truly beautiful designs using all the resources available. Add to this the pressures of presenting exceptional design to clients and employers, without compromising efficient workflow, and the challenge deepens for those working in a fast-paced environment. As someone who understands these complexities firsthand, author and designer Andy Clarke offers visual designers a progressive approach to creating artistic, usable, and accessible sites using transcendent CSS.

Transcending CSS: The Fine Art of Web Design

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The Design of Sites: Patterns for Creating Winning Web Sites (2nd Edition)

The Design of Sites: Patterns for Creating Winning Web Sites (2nd Edition) by Douglas K. van Duyne
Buy new: $37.79 / Used from: $23.95
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This is a book that shows how far website designing has come, since the early days of the mid 90s. Back then, texts on the subject often focused on the technical mechanics. Heavy on HTML, explaining what all those tags did. Plus much details on how to run the web servers. Those were texts for programmers.

The Design of Sites: Patterns for Creating Winning Web Sites (2nd Edition)

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Wednesday, 22 September 2010

Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition

Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition by Steve Krug
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This book walks it's talk. It is written and arranged exactly as a useable web site should be, clear and concise, with scannable (as well as enjoyable) text. The clean attractive design and graphics accurately and efficiently illustrate the text, which is easy to read and to understand. I love the use of cartoon people with thought balloons to suggest how people think while using a web site.

There is no clutter of technical gibberish or endless verbose rambling on statistics. The chapter on usability testing takes us step by step through the process and is descriptive and instructional instead of theoretical. Steve Krug doesn't feel he has to sacrifice creativity, visual interest, individuality, or effective advertising in order to develop a usable web site. "Good tag lines are personable, lively, and sometimes clever. Clever is good, but only if the cleverness helps convey - not obscure - the message."

Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition

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Pay Per Click Search Engine Marketing For Dummies

Pay Per Click Search Engine Marketing For Dummies by Peter Kent
Buy new: $16.49 / Used from: $3.77
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Titles in the Dummies series range from very, very bad to very, very good. "Pay Per Click Search Engine Marketing for Dummies" is definitely very, very good. Peter Kent also wrote "Search Engine Optimization for Dummies" which is also very, very good and should be read before "Pay Per Click".

"Pay Per Click" shows off Kent's talent for leading the reader step-by-step through some moderately complex territory. Kent writes in a clear and concise style, without a condescending attitude and, happily, without corny jokes. He walks through the concept of pay per click advertising, calculating ROI, selecting and bidding on keywords, creating landing pages (a very important concept), finding the right words for your ads (a very tricky) concept and then the pluses and minuses of the various services.

Kent truly does cover the waterfront of pay per click advertising. If you're looking for a highly readable and information introduction to the subject, this is it.

Pay Per Click Search Engine Marketing For Dummies

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Ultimate Guide to Pay-Per-Click Advertising

Ultimate Guide to Pay-Per-Click Advertising by Richard Stokes
Buy new: $16.47 / Used from: $14.63
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I really mean that. The Google Adwords books by Perry Marshall (Ultimate Guide to Google Ad Words, 2nd Edition: How To Access 100 Million People in 10 Minutes) and Howie Jacobson (Google AdWords For Dummies) are excellent introductions to the topic. Richard's new book takes that material much further, using in-depth analysis based on data-driven studies he's done. The chapter on Ad Coverage by itself more than justifies getting this book.

Ultimate Guide to Pay-Per-Click Advertising

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Ultimate Guide to Google Ad Words, 2nd Edition: How To Access 100 Million People in 10 Minutes

Ultimate Guide to Google Ad Words, 2nd Edition: How To Access 100 Million People in 10 Minutes by Perry Marshall
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Google gets searched more than 250 million times every day—creating an unbelievable opportunity to get your business in front of thousands every minute…IF you know what you’re doing.

Google AdWords experts Perry Marshall and Bryan Todd uncover the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn’t. Learn how to build an aggressive campaign from scratch, increase your search engine visibility, consistently capture clicks, double your website traffic, and increase your sales! No other guide is as comprehensive or current in its coverage of today’s fastest, most powerful advertising medium.

Ultimate Guide to Google Ad Words, 2nd Edition: How To Access 100 Million People in 10 Minutes

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Pay-Per-Click Search Engine Marketing: An Hour a Day

Pay-Per-Click Search Engine Marketing: An Hour a Day by David Szetela
Buy new: $19.79 / Used from: $19.49
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How much do you really know about PPC? If you are not sure - or even if you believe you know a lot, I do recommend this book so that you either enhance or perfect your understanding of an advertising genre that is not even ten years old and is growing faster than other forms of online advertising. It's very well written and addresses marketers as well as the rest of us - because in the end, we all are both advertising recipients and initiators. The book is designed as a monthly methodology course that takes you through all the key concepts and processes involved in PPC marketing. Yet, the outstanding readability of the text makes it a fantastic book on the commercial depths of the Internet for non-specialists.

Pay-Per-Click Search Engine Marketing: An Hour a Day

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Friday, 17 September 2010

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) by Ann Handley
Buy new: $16.47
Not yet published

Blogs, YouTube, Facebook, Twitter, and other publishing platforms are giving everyone a "voice," including organizations and their customers. So how do you create the bold stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business?

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)

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Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series)

Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series) by Brian Halligan
Buy new: $16.47 / Used from: $13.00
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This excellent book is aimed at the 99% of the business world who are faintly befuddled by the strange world of youtube and delicious that they find themselves living in. It's aimed at plumbers, hairdressers, lawyers and oil company executives; at people in large corporations and small businesses alike who are dimly aware that their working lives are about to change - indeed, have already started to change in disconcerting ways - and who don't know what to do.

Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series)

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Monday, 6 September 2010

DigiMarketing: The Essential Guide to New Media and Digital Marketing

DigiMarketing: The Essential Guide to New Media and Digital Marketing by Kent Wertime
Buy new: $20.65 / Used from: $14.99
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I have been looking for this kind of book for years. The term "digimarketing" immediately caught my attention. I have to thank the authors for taking the courage to write this easy-to-be-obsolete book. Wertime and Fenwick did a very good job in making all the techincal stuff become so easy to understand to most marketing managers who don't have deep technical savvy. I also love the beauty of how this book is organized. Yet what I like most is the last part of the book where you are guided to bring everything to a step-by-step implementing plan.

DigiMarketing: The Essential Guide to New Media and Digital Marketing

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The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition by David Meerman Scott
Buy new: $13.57 / Used from: $10.00
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More than anything, The New Rules of Marketing & PR ties things together. The book provides an easy to understand yet comprehensive view of the new online marketplace--a landscape that can appear quite bewildering, even to marketing specialists. With so many options at our fingertips (literally), where do we start? Blogs? Podcasts? Public relations? SEO? Paid search? Viral marketing? The list goes on. To make matters worse, technology is changing and new tools are developing almost every day.

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition

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Starting an Online Business For Dummies (For Dummies (Computer/Tech))

Starting an Online Business For Dummies (For Dummies (Computer/Tech)) by Greg Holden
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Starting an Online Business for Dummies offers readers the right stuff they need to get online, to get noticed, and to remain competitive in today's highly competitive online business world. Readers will pick up on a number of important business development concepts, Website design considerations, and marketing strategies. They will also learn that the Internet is a cost-effective way to let others know about the products and services they have to offer!

Starting an Online Business For Dummies (For Dummies (Computer/Tech))

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Internet Riches: The Simple Money-Making Secrets of Online Millionaires

Internet Riches: The Simple Money-Making Secrets of Online Millionaires by Scott Fox
Buy new: $12.21 / Used from: $5.97
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I found this book to be one of the best books out there on this subject. (And I've read numerous books and ebooks on this subject.) Not only is this book inspirational, Scott gives concrete examples of successful internet businesses out there. He also asks good probing questions to get you to think about how you can create a niche for yourself online. His book is informative and helpful for anyone who wants to seriously build a business for themselves online. I wish I would have bought this book sooner. Well worth the purchase!

Internet Riches: The Simple Money-Making Secrets of Online Millionaires

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How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money

How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money by Bruce C. Brown
Buy new: $16.47 / Used from: $9.13
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Whether you are a newcomer to the Internet or you have your own business already, this book by Bruce C. Brown is a fantastic read. When I started to read it, I almost could not put it down again. While this may sound strange to people believing that only novels can provide that reaction, this particular Computer and Business geek get that same feeling from a book providing a clear learning and business value.

How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money

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Thursday, 19 August 2010

Creating a Web Site: The Missing Manual

Creating a Web Site: The Missing Manual by Matthew MacDonald
Buy new: $19.79 / Used from: $15.59
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Think you have to be a technical wizard to build a great web site? Think again. If you want to create an engaging web site, this thoroughly revised, completely updated edition of Creating a Web Site: The Missing Manual demystifies the process and provides tools, techniques, and expert guidance for developing a professional and reliable web presence.

Buy new: $19.79 Creating a Web Site: The Missing Manual

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Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition

Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition by Steve Krug
Buy new: $26.40 / Used from: $20.49
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Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think about Web design.

Buy new: $26.40 Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition

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Advanced Google AdWords

Advanced Google AdWords by Brad Geddes
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This is the ultimate guide for those who want to move beyond AdWords basics to learn and apply the advanced techniques and tactics that Google's expert consultant teaches to Fortune 500 companies in his seminars. Advanced Google AdWords will provide deep insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials that readers can immediately use on their own PPC campaigns.

Buy new: $26.39 Advanced Google AdWords

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Principles of Internet Marketing: New Tools and Methods for Web Developers (Web Technologies)

Principles of Internet Marketing: New Tools and Methods for Web Developers (Web Technologies) by Jason I. Miletsky
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PRINCIPLES OF INTERNET MARKETING: NEW TOOLS AND METHODS FOR WEB DEVELOPERS helps readers understand the "why" behind the "how" of Web site development. It teaches the importance of the brand and how that relates to Web site development, the reasons sites are developed, how they build an audience, and most importantly, how companies use the Web to earn revenue and build recognition among their desired market. You will learn the strategies used to drive traffic to a site, the tools that are available to keep audiences coming back (with a focus on social media tools), and the role marketing plays in the building a successful Web site.

Buy new: $88.16 Principles of Internet Marketing: New Tools and Methods for Web Developers (Web Technologies)

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How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money

How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money by Bruce C. Brown
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Interested in promoting your business and/or Web site, but don t have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your Web site or brick and mortar store using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success! Learn how to generate more traffic for your site or store with hundreds of Internet marketing methods, including many free and low-cost promotions. This new book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic and traditional store traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers to your business and optimize your Web site from a marketing perspective.

You will learn to target your campaign, use keywords, generate free advertising, search-engine strategies, learn the inside secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay storefronts, Web-design information, search-engine registration, directories, and real-world examples of what strategies are succeeding and what strategies are failing. **Award-Winning Finalist in the Business Category of the National Indie Excellence 2007 Book Awards **Bronze Winner in the Computer/ Internet Category of the 2007 Independent Publisher Book Awards

Buy new: $16.47 How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money

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