Principles of Internet Marketing: New Tools and Methods for Web Developers (Web T…

Principles of Internet Marketing: New Tools and Methods for Web Developers (Web T…

Jason I. Miletsky (Paperback - Feb 2, 2009)

$83.47

PRINCIPLES OF INTERNET MARKETING: NEW TOOLS AND METHODS FOR WEB DEVELOPERS helps readers understand the "why" behind the "how" of Web site development. It teaches the importance of the brand and how that relates to Web site development, the reasons sites are developed, how they build an audience, and most importantly, how companies use the Web to earn revenue and build recognition among their desired market. You will learn the strategies used to drive traffic to a site, the tools that are available to keep audiences coming back (with a focus on social media tools), and the role marketing plays in the building a successful Web site.

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How I Made My First Million on the Internet and How You Can Too!: The Complete Insi…

How I Made My First Million on the Internet and How You Can Too!: The Complete Insi…

Ewen Chia (Paperback - Jan 1, 2009)

$12.89

Born in 1973 in Singapore, Ewen Chia made his name and fortune on the Internet. Today he is one of the leading experts in Internet Marketing and is widely known as the "World's #1 Super Affiliate." Ewen is also highly in demand as a speaker who travels the globe sharing his Internet marketing expertise with budding entrepreneurs.

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Click Here to Order: Stories of the World's Most Successful Internet Marketing Entre…

Click Here to Order: Stories of the World's Most Successful Internet Marketing Entre…

Joel Comm (Paperback - Aug 1, 2008)

$13.46

While the general public is familiar with the larger Internet companies such as Yahoo!, Google, eBay and Amazon, very few are aware that small business is thriving online like never before, especially in the realm of information products. Click Here creates an entertaining and instructive narrative that provides an in-depth look at the unintentionally underground movement known as Infoproduct marketing, and the people who have profited and succeeded in the industry.

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Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Y…

Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Y…

Michael Tasner (Hardcover - Jun 20, 2010)

$17.99

Michael Tasner, I have learned, is an everyday "Nice Guy" who happens to be a marketing prodigy with a lightning-quick mind, years and years of creative and financial success, and author of the best web marketing book of the year, hands down.

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Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Cu…

Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Cu…

David Meerman Scott (Hardcover - Nov 2, 2010)

$16.47

Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. It’s a real-time world now, and if you’re not engaged, then you’re on your way to marketplace irrelevance.

“Real time” means news breaks over minutes, not days. It means ideas percolate, then suddenly and unpredictably go viral to a global audience. It’s when companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it’s when businesses see an opportunity and are the first to act on it.

Caught up in old, time-consuming processes, too many companies leave themselves fatally exposed by flying blind through this new media environment. You don’t have to be among them. Discover Real-Time Marketing and PR and get a clear path to navigate and succeed in the changed business landscape.

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How to Open & Operate a Financially Successful Web-Based Business: With Companion CD-ROM

How to Open & Operate a Financially Successful Web-Based Business: With Companion CD-ROM by Beth Williams
Buy new: $26.37 / Used from: $17.44
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Other topics addressed that will be valuable to Web-based business endeavors include whether or not to use search engines, marketing the Web-based business and garnering repeat customers and a steady flow of traffic to the site. The obvious bonus to this book is the valuable CD-ROM that accompanies it, which contains all of the forms found in the book, as well as a pre-written, editable business plan in Microsoft Word format. With e-commerce expected to reach $40 billion and online businesses anticipated to increase by 500 percent through the year 2010, this book will help guide readers through the requirements to be successful online.

How to Open & Operate a Financially Successful Web-Based Business: With Companion CD-ROM

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Harvard Business Review on Marketing

Harvard Business Review on Marketing
Buy new: $16.50 / Used from: $1.19
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The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe.

Harvard Business Review on Marketing

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The Online Professor's Practical Guide to Starting an Internet Business

The Online Professor's Practical Guide to Starting an Internet Business by Danielle Babb
Buy new: $14.93 / Used from: $8.97
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From ideas to future growth, successful online professor Dr. Danielle Babb and custom support network youronlineprofessor.com take you step by step to online success, delivering a host of tailor-made online tools, resources, templates, forums, and more with every chapter. Use online quizzes to discover your specialty, establish your business using downloadable forms and templates, streamline operations with real-time support from practicing netpreneurs, spread the word with help from your online network, and more!

The Online Professor's Practical Guide to Starting an Internet Business

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Harvard Business Review on Advances in Strategy

Harvard Business Review on Advances in Strategy
Buy new: $14.96 / Used from: $0.25
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The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe.

Harvard Business Review on Advances in Strategy

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Internet Riches: The Simple Money-Making Secrets of Online Millionaires

Internet Riches: The Simple Money-Making Secrets of Online Millionaires by Scott Fox
Buy new: $12.21 / Used from: $4.75
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In this strategy-packed guide, top e-business consultant Scott Fox reveals the powerful but simple methods he and thousands of others have used to strike it rich on the Net. Exclusive interviews with 'mom and pop' entrepreneurs prove how easy it is to get started and build a million-dollar enterprise. "Internet Riches" also features an action plan for brainstorming new business ideas, and exercises to help readers determine the best moves for their particular situations. Filled with practical pointers and inspiring interviews, it's the most powerful book ever on starting and enjoying a million-dollar online business!

Internet Riches: The Simple Money-Making Secrets of Online Millionaires

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