Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition

Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition by Steve Krug
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This book walks it's talk. It is written and arranged exactly as a useable web site should be, clear and concise, with scannable (as well as enjoyable) text. The clean attractive design and graphics accurately and efficiently illustrate the text, which is easy to read and to understand. I love the use of cartoon people with thought balloons to suggest how people think while using a web site.

There is no clutter of technical gibberish or endless verbose rambling on statistics. The chapter on usability testing takes us step by step through the process and is descriptive and instructional instead of theoretical. Steve Krug doesn't feel he has to sacrifice creativity, visual interest, individuality, or effective advertising in order to develop a usable web site. "Good tag lines are personable, lively, and sometimes clever. Clever is good, but only if the cleverness helps convey - not obscure - the message."

Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition

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Pay Per Click Search Engine Marketing For Dummies

Pay Per Click Search Engine Marketing For Dummies by Peter Kent
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Titles in the Dummies series range from very, very bad to very, very good. "Pay Per Click Search Engine Marketing for Dummies" is definitely very, very good. Peter Kent also wrote "Search Engine Optimization for Dummies" which is also very, very good and should be read before "Pay Per Click".

"Pay Per Click" shows off Kent's talent for leading the reader step-by-step through some moderately complex territory. Kent writes in a clear and concise style, without a condescending attitude and, happily, without corny jokes. He walks through the concept of pay per click advertising, calculating ROI, selecting and bidding on keywords, creating landing pages (a very important concept), finding the right words for your ads (a very tricky) concept and then the pluses and minuses of the various services.

Kent truly does cover the waterfront of pay per click advertising. If you're looking for a highly readable and information introduction to the subject, this is it.

Pay Per Click Search Engine Marketing For Dummies

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Ultimate Guide to Pay-Per-Click Advertising

Ultimate Guide to Pay-Per-Click Advertising by Richard Stokes
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I really mean that. The Google Adwords books by Perry Marshall (Ultimate Guide to Google Ad Words, 2nd Edition: How To Access 100 Million People in 10 Minutes) and Howie Jacobson (Google AdWords For Dummies) are excellent introductions to the topic. Richard's new book takes that material much further, using in-depth analysis based on data-driven studies he's done. The chapter on Ad Coverage by itself more than justifies getting this book.

Ultimate Guide to Pay-Per-Click Advertising

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Ultimate Guide to Google Ad Words, 2nd Edition: How To Access 100 Million People in 10 Minutes

Ultimate Guide to Google Ad Words, 2nd Edition: How To Access 100 Million People in 10 Minutes by Perry Marshall
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Google gets searched more than 250 million times every day—creating an unbelievable opportunity to get your business in front of thousands every minute…IF you know what you’re doing.

Google AdWords experts Perry Marshall and Bryan Todd uncover the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn’t. Learn how to build an aggressive campaign from scratch, increase your search engine visibility, consistently capture clicks, double your website traffic, and increase your sales! No other guide is as comprehensive or current in its coverage of today’s fastest, most powerful advertising medium.

Ultimate Guide to Google Ad Words, 2nd Edition: How To Access 100 Million People in 10 Minutes

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Pay-Per-Click Search Engine Marketing: An Hour a Day

Pay-Per-Click Search Engine Marketing: An Hour a Day by David Szetela
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How much do you really know about PPC? If you are not sure - or even if you believe you know a lot, I do recommend this book so that you either enhance or perfect your understanding of an advertising genre that is not even ten years old and is growing faster than other forms of online advertising. It's very well written and addresses marketers as well as the rest of us - because in the end, we all are both advertising recipients and initiators. The book is designed as a monthly methodology course that takes you through all the key concepts and processes involved in PPC marketing. Yet, the outstanding readability of the text makes it a fantastic book on the commercial depths of the Internet for non-specialists.

Pay-Per-Click Search Engine Marketing: An Hour a Day

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Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) by Ann Handley
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Blogs, YouTube, Facebook, Twitter, and other publishing platforms are giving everyone a "voice," including organizations and their customers. So how do you create the bold stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business?

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)

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Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series)

Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series) by Brian Halligan
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This excellent book is aimed at the 99% of the business world who are faintly befuddled by the strange world of youtube and delicious that they find themselves living in. It's aimed at plumbers, hairdressers, lawyers and oil company executives; at people in large corporations and small businesses alike who are dimly aware that their working lives are about to change - indeed, have already started to change in disconcerting ways - and who don't know what to do.

Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series)

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DigiMarketing: The Essential Guide to New Media and Digital Marketing

DigiMarketing: The Essential Guide to New Media and Digital Marketing by Kent Wertime
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I have been looking for this kind of book for years. The term "digimarketing" immediately caught my attention. I have to thank the authors for taking the courage to write this easy-to-be-obsolete book. Wertime and Fenwick did a very good job in making all the techincal stuff become so easy to understand to most marketing managers who don't have deep technical savvy. I also love the beauty of how this book is organized. Yet what I like most is the last part of the book where you are guided to bring everything to a step-by-step implementing plan.

DigiMarketing: The Essential Guide to New Media and Digital Marketing

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The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition by David Meerman Scott
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More than anything, The New Rules of Marketing & PR ties things together. The book provides an easy to understand yet comprehensive view of the new online marketplace--a landscape that can appear quite bewildering, even to marketing specialists. With so many options at our fingertips (literally), where do we start? Blogs? Podcasts? Public relations? SEO? Paid search? Viral marketing? The list goes on. To make matters worse, technology is changing and new tools are developing almost every day.

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition

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Starting an Online Business For Dummies (For Dummies (Computer/Tech))

Starting an Online Business For Dummies (For Dummies (Computer/Tech)) by Greg Holden
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Starting an Online Business for Dummies offers readers the right stuff they need to get online, to get noticed, and to remain competitive in today's highly competitive online business world. Readers will pick up on a number of important business development concepts, Website design considerations, and marketing strategies. They will also learn that the Internet is a cost-effective way to let others know about the products and services they have to offer!

Starting an Online Business For Dummies (For Dummies (Computer/Tech))

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Internet Riches: The Simple Money-Making Secrets of Online Millionaires

Internet Riches: The Simple Money-Making Secrets of Online Millionaires by Scott Fox
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I found this book to be one of the best books out there on this subject. (And I've read numerous books and ebooks on this subject.) Not only is this book inspirational, Scott gives concrete examples of successful internet businesses out there. He also asks good probing questions to get you to think about how you can create a niche for yourself online. His book is informative and helpful for anyone who wants to seriously build a business for themselves online. I wish I would have bought this book sooner. Well worth the purchase!

Internet Riches: The Simple Money-Making Secrets of Online Millionaires

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How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money

How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money by Bruce C. Brown
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Whether you are a newcomer to the Internet or you have your own business already, this book by Bruce C. Brown is a fantastic read. When I started to read it, I almost could not put it down again. While this may sound strange to people believing that only novels can provide that reaction, this particular Computer and Business geek get that same feeling from a book providing a clear learning and business value.

How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money

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