Wednesday, 19 March 2008

How To Prevent Thieves From Stealing Your PDF Ebooks!

There are 2 main options for protecting your PDF file:

OPTION 1: Use Adobe Acrobat's basic protection.

Adobe Acrobat allows you to set basic protection for your PDF document. This includes:

* allow/disable the ability to copy text of document
* allow/disable printing of file
* allow/disable changing document
* require password to open document (Yes their password protection was broken a few years back, but it's still adequate protection and will keep out most people.)

Ideally, to use this option you should use Adobe Acrobat, however the high cost may put that out of reach of many. Fortunately, there are MANY, MANY inexpensive PDF creators that will allow you to also set some of these permissions.

Such as:
http://www.pdf995.com
http://www.pdffactory.com
http://www.deskpdf.com

There are also some standalone applications like: http://www.verypdf.com/encryptpdf/index.htm

Overall, option 1 is what I call "static protection". Meaning, once you choose the security and then distribute the file, you cannot change the security for those files that are already distributed. For example, you distribute a file to Client A in December. In January, your relations with the client become strained and you no longer want them to have access to your file. Unfortunately, with static protection, you cannot change their access permissions. It is already "set".

Though this option may allow you to prevent copying text within the file, it does NOT prevent a user from copying the entire file and redistributing it to others. Though it may allow you to require a password to access the file, the password can be easily passed around so anyone can have access. So it's not entirely secure and easily circumvented. If protection of your document is critical, you should boost protection using additional mechanisms.

OPTION 2: Use a third party protection system.

This option includes systems that offer "real time" control over your document. "Real time" means that you have the ability to change or alter the document security after it has been delivered to the end user. This is what I choose to focus on as it provides the greatest amount of security and post-distribution control.

Some just offer basic lock and unlock ability, while others go into more extensive PDF settings that can be altered at any point. Here are some things you should be looking for when evaluating a PDF protection system.

1. Does the system offer complete protection?

This the first thing you should look at because if the protection is not up to par, move on! You will never even get to the other points.

When evaluating protection features, make sure you check each feature out for yourself and don't always take the company's word about protection. Many times I have seen companies advertising certain protection features on their website, but in testing, the product doesn't seem to do what is claimed. So, always check first.

For PDF files, there are some basic areas that any adequate system must protect against. In order to be totally protected, the PDF security system you use MUST:

* Prevent saving a copy of file.
* Prevent emailing of file and exporting or extracting pages from file
* Prevent copying of file from the TEMP folder
* Prevent copying file and text to the clipboard
* Prevent redistilling of the file
* Prevent unlimited, uncontrolled printing of file
* Prevent access to file without permission
* Watermark all printed pages

If any system that you look into does not cover these, I recommend that you move on to something that does.

2. Can you afford it?

If the system passes the security test, the next thing you should look at is the cost of the system. Is it within your budget? Can you justify the price of this type of service? Do you buy the entire system and run it on your server, or is it a hosted service that charges you a monthly fee. There are pros and cons of both.

If you run the system on your server then you will avoid monthly fees, but these types of systems usually require extensive programming and integration work which can increase your overall costs and take weeks to months before you get up and running.

If you choose a third party system that is hosted by another company, you avoid the integration issue as most of these services can get you up and running in minutes to hours.

3. Does the system offer auto-distribution?

Does it automatically deliver your document to your customers and clients hands-free? If so, does it integrate with your payment system and/or shopping cart?

4. Is the system flexible?

The next thing you should look at is the flexibility. Does it allow you to tweak and modify the security options to fit your unique requirements? The ability to customize things such as program icons, customer download emails, thank you pages, etc. makes a big difference.

5. Is there any customer support?

What kind of support and help will you receive when you purchase the product or service? Is their any documentation of all features and uses? What good is having the best system if you don't know how to use it?

6. Is the Company reliable? Does it protect my data?

Is this company reliable? Do you feel that the the company will shut down, thus leaving your documents inaccessible and/or unprotected? Ask them what measures do they provide to ensure that your information remains protected in this event? Do they back up your data? If so, how often?

7. Can you demo the system?

Most companies offer a trial or demo period for free or a small fee. You should always try the system out to see it "in action". Set it up to do exactly what you are looking for and see if it works the way you need. Never sign up or purchase something that you have not yet tested.

8. Other questions?

Those are the major criteria, of course there are other things that you may want to consider such as:

* What is their cancellation/refund policy? Do they require a contract or can you sign up for a month to month service?

* Does their system use Acrobat Reader or another PDF viewer? If they use Acrobat Reader, do they have an Adobe DRM license which is required for all Acrobat reader security systems?

* Does it allow you to contact your database of users/clients

* Can you export your user database

There is a lot to consider when deciding on a PDF protection system. My advice is Do NOT rush into it. Because once you choose a system and start distributing files using that system, you are stuck with it.

Article Source: http://www.articlerich.com-By: Anthony Ellis

Tuesday, 18 March 2008

Boost Ebook Sales with eBook Directories!

Are you selling an ebook or giving one away for free? Submitting your ebook to ebook directories will generate steady sales and downloads. eBooks add value to a web site and many webmasters search ebook directories to find ebooks they want to offer to their web visitors. It's worth your time to list your ebook(s) in ebook directories. It can dramatically increase your web traffic and sales. Just do a Google search to find directories.

Here are some steps you need to complete before submitting your ebook:

1. Become familiar with the different types of directories.

Check how they list the ebooks and read their submission guidelines. Check what subjects they accept as different directories accept different topics. Some directories provide free listings, some charge a listing fee, and some want a link to their website.

2. Create web pages.

You need to design a web page with a download link to your ebook. Make your sales copy, headlines, and links compelling, even when you're giving away a free ebook. Also, create a link page so you can provide a link to the directories that require this.

3. Design an ebook cover.

An ebook cover is important when selling an ebook and even when giving away your ebook for free. A cover image makes your ebook look tangible. A well-designed cover can double or even triple your ebook sales and downloads. Also, ebook directories will want a thumbnail size of your ebook cover. Check their guidelines for size requirements. We recommend using specialized ebook cover software to design an ebook cover. Photoshop Action scripts provide the best quality results. Or you can hire a designer specializing in ebook covers.

4. Set up a separate email address.

Set up a separate email address so you don't clutter up your main email.

5. Prepare the information you will submit to the directories.

eBook directories will ask you to provide them with some information. This may include your name, email, book title, URLs, descriptions of your ebook, keywords, and book cover. Prepare this information before you start submitting your ebook.

• List your ten most relevant keywords. People use keywords to find ebooks that are relevant to the topic of their web site. Use a keyword tool like WordTracker or Good Keywords to find related keywords.
• Write descriptions. You will need descriptions about your ebooks when submitting your ebook to the directories. Write three descriptions/ads with varying lengths - from two sentences to several paragraphs to accommodate different directories.
• Organize the information you will provide to the directories. Create a file with a text editor, like Notepad. Include your name, email, ebook title, 3 descriptions, 10 keywords, download URL, URL of your link page, and URL of the ebook cover. Use a clipboard utility like ClipTrakker or WinM8 and a form-filler like RoboForm when submitting the information.

Don't overlook ebook directories when promoting your ebook. It will pay off in steady sales and downloads.

Article Source: http://www.articlerich.com-By: Leva Duell

Monday, 17 March 2008

How E-books Can Improve Your Business

Have you ever wondered what was so great about e-books and software you see being sold all over the internet?

How are they going to help you? Why should you invest in them? What are resell rights and how are they really going to affect my business?

Are you new to internet marketing? Do you need to build a website but are not sure how to get started and you do not have the resources or the money to hire a website designer or hire a one on one consultant to teach you how to market online?

E-books are an excellent way to teach yourself new ideas not only for business but for your personal life as well. From easy to understand step by step instructions on how to build a website to how to market your new website online to learning how to cope with depression or learn a new recipe to wow your guests an e-book can not only save you money and time but also give you another product to offer to your website visitors.

You will not have to rely on others to design your website, if you get a great idea and want to start promoting it you do not have to rely on others to update your site when their schedule allows but go in and update the site yourself.

What about turning what you just learned into a business?

A new service to offer to your existing clients or use this new skill you learned to bring in more visitors to your website. Think about it, you are new to the internet you are not sure where to start you purchase an e-book to teach yourself a new trade. There are others out there everyday starting where you were, not sure how to get started, can’t afford to pay huge prices for consultations or website designs. Now turn that new skill into a money making machine!

Imagine teaching yourself how to build a website using FTP then turning around and offering that as a new service to your clients.
What about how to install scripts on websites, or how to use SEO to enhance your site, so many e-books and software products out there can teach you new ways to increase your traffic. Learn while you earn is my motto, test out products you see then use them to earn you more money.

What are Resell rights? How can I use Resell rights to increase my income?

Resell rights gives you the permission to resell or giveaway the product you just bought for any price you want and keep all the profits.

Unlike affiliate programs where you have to pay another person out of the profit with resell rights you keep all the profits! When looking for items to add to your website you need to pick and choose products that will fit your visitor’s needs. Think about what you would be looking for if you were coming to your site. Not only can you resell the product but you can offer it for free to gain you more subscribers to your newsletter, add new products weekly or monthly to have your visitors keep coming back to your site.

Many resell right packages come with graphics, websites you can upload to your server or add the graphics to your pages, PDF files, and once in a while a Word document so you can add your own information and become the expert writer. You have all the information you need to start selling the day you purchase resell rights to a product.

Can resell rights really help me grow my business?

I have been selling e-books and software that I have tested and have had other entrepreneurs test for over 2 years now. I have noticed a huge difference in the traffic to my website when I offer something for free that will help my visitors. Everyone loves the word free. Entice your visitors with a great freebie e-book or software product that you have tried and have had great success with, bring them to your site, place the freebie near another offer you have going for that month.

You can also gather together a great package and offer it as an up sale. What does up sale mean? Say you have a wonderful product you want to sell, offer free e-books or software for each purchase. Be sure to totally explain everything they will receive with the up sale, the benefits of the e-book or software that you are providing should they purchase.

Ok so you don’t do web design what about looking into e-cookbooks or self help e-books and software time management. There are tons of e-cookbooks and self management software available if you know where to look and many of them are very affordable for any budget.

Become self efficient today! Learn how to run your business from start to finish with e-books and software that come with resell rights! You will be amazed at what you can do if you teach yourself and not rely on another person to do your website details for you!

Increase your traffic today offer e-books for your clients that fit your site for free, increase your newsletter subscriber base today offer free e-books to new subscribers when they sign up for your newsletter. Create an awesome up sale by including hard too find e-books and software products that your visitors need and want.

The future is bright; e-books are the wave of the future. They are easy to use, are delivered immediately so you can learn and earn right in the comfort of your own home.

Article Source: http://www.articlerich.com-By: Rebecca White

Saturday, 15 March 2008

Benefits Of E-books

The internet has brought us many great things including streaming music, online shopping, electronic bill pay and many more beneficial applications. One thing that I feel is often overlooked but very valuable is ebooks. Especially ebooks in the non fiction/self improvement subject areas.

Just as there are many great musicians that will never get signed - there are thousands of great authors who will never get the big book deal. Thanks to the internet and ebooks – we can tap into the minds of these great authors. One common misconception is that if the book was any good it would get signed by a major publisher. This is simply not true. The publisher may feel that the information is not marketable when indeed it really is. There can be numerous other reasons the e-book author does not get a big book deal but don’t let that stop you from missing out on some great information at a great price.

An e-book author is free to write what they truly want and will not be influenced by a publisher, publicist, or any one else. Ebooks usually contain much more than a printed book. They sometimes have printable worksheets, menus, lists, affirmations or any number of other beneficial items that relate to the particular topic of the ebook. Unlike mainstream authors, ebook authors are often times reachable and happy to answer questions you may have about their ebook.

An e-book is purchased directly from a website and then downloaded immediately to your computer. You can read it right there on your computer screen or print it out and take it with you. You can enlarge the font if you are having trouble seeing the print, you can transfer it to a memory stick or other media so that it is portable, or you can simply read it as you have time. Most ebooks come with a money back guarantee and special bonus items.

I urge you to give e-books a try. Find a subject you are interested in and then shop around. You will discover new authors, new skills, new behaviors and perhaps a whole new you.

Article Source: http://www.articlerich.com-By: Bill Herren

Friday, 14 March 2008

How to Select a Graphic Designer for Your eBook Covers

There are three important considerations that must be satisfied when selecting a designer to create a cover for your ebook, software box, or CD cover: design skill, marketing experience and price.

Obviously, design skill is an important consideration. Samples are the primary way to evaluate a designer’s skills. Look for evidence that the designer has the ability to create quality, professional-looking, effective cover images and knows how to work with fonts, colors and images.

Are the designs effective from a marketing standpoint? Is the designer experienced in Internet marketing? Or is someone knowledgeable about Internet marketing supervising the designs?
Is the designer experienced in designing ebook covers or other images that will be used to sell products on the Internet? Does the designer understand your goal? A cover designer with marketing experience will ask you questions about your goal, audience and web site topic in order to design an effective image.

Check the sample images closely and look for these points that make an ebook cover effective:

• Does the design support your sales message?
• Is the design appropriate to your book’s topic and audience? This includes the choices of fonts, colors, images, and layout.
• Is the title easily readable at the small size displayed on a web page? If there is other important text, is this readable as well?

Testimonials can also give you some insight about the designer. Try to determine how genuinely satisfied the testimonial writer is with the design. You will also want to look for any indication as to how easy it was for the customer to work and communicate with the designer.

Price is the simplest point to evaluate when choosing a designer. If you want to get an effective image, the lowest bidder may not be your best choice. Do not sacrifice quality for the sake of a lower price. Low fees usually indicate that the designer is inexperienced. If you cut costs in the design of your cover, you may be cutting down potential sales. A quality ebook cover will more than pay for itself in increased sales.

By paying attention to the considerations we have mentioned here, you will find the right graphic designer for your project. Good luck!

Article Source: http://www.articlerich.com-By: Leva Duell

My Blog List