The New Manager's Tool Kit: 21 Things You Need to Know to Hit the Ground Running

The New Manager's Tool Kit: 21 Things You Need to Know to Hit the Ground Running by Don Grimme
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Novice managers have their work cut out for them: all new skills to learn, different personalities to deal with, and greater responsibilities to fulfill. The New Manager’s Tool Kit provides a fresh, friendly approach for those charged with the task of supervision. The book encourages readers to take on the challenges of management and provides them with fast, powerful lessons to help them:

The New Manager's Tool Kit: 21 Things You Need to Know to Hit the Ground Running

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Perfect Phrases for Managers and Supervisors: Hundreds of Ready-to-Use Phrases for Any Management Situation (Perfect Phrases Series)

Perfect Phrases for Managers and Supervisors: Hundreds of Ready-to-Use Phrases for Any Management Situation (Perfect Phrases Series) by Meryl Runion
Buy used from: $8.12

The latest addition to the bestselling Perfect Phrases series, Perfect Phrases for Managers and Supervisors is an indispensable tool for novice to mid-level managers and frontline supervisors. Corporate communications guru Meryl Runion coaches readers in the six fundamentals of effective delivery, including "Be Short, Specific, Targeted," and "Say What You Mean, Mean What You Say, and Don't Be Mean When You Say It.

Perfect Phrases for Managers and Supervisors: Hundreds of Ready-to-Use Phrases for Any Management Situation (Perfect Phrases Series)

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Becoming a Manager: How New Managers Master the Challenges of Leadership

Becoming a Manager: How New Managers Master the Challenges of Leadership by Linda A. Hill
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This is one of the few books that explores and discusses the reasons that new managers FEEL the way they do. It helped me through my own difficulty transition from top individual producer to manager/director of others. I recommend it often in conversation or speaking engagements and actually give it to each new manager I promote, as required reading. Lastly, I have found it most effective when read after a month or two of performing as a new manager. By: Pete Dignam, Sales Director and General Manager, ICG Communications

Becoming a Manager: How New Managers Master the Challenges of Leadership

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The First-Time Manager

The First-Time Manager by Loren B. Belker
Buy new: $11.21 / Used from: $4.95
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Since its original publication, The First-Time Manager has helped many thousands of rookie managers handle their new responsibilities...and now it can help you! Clear and concise, the book covers all the fundamentals you need for success, with indispensable advice on topics including hiring and firing, leadership, motivation, and managing time and stress. In addition, the completely updated fifth edition shows you how to build trust and confidence, be an active listener, manage a diverse group of individuals, conduct performance appraisals, and address many other challenges that come with the manager's job.

The First-Time Manager

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The Dream Manager

The Dream Manager by Matthew Kelly
Buy new: $14.39 / Used from: $3.98
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Managing people is difficult. With disengagement and turnover on the rise, many managers are scratching their heads wondering what to do. It’s not that we don’t dream of being great managers, it’s just that we haven’t found a practical and efficient way to do it. Until now . . .

The Dream Manager

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An Introduction to Web Design and Programming

An Introduction to Web Design and Programming by Paul S. Wang
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Combining viewpoints from a Department of Computer Science (Paul Wang) and a School of Visual Communication Design (Sanda Katila), this innovative book covers the design and technology aspects of Web site development in an integrated manner.

An Introduction to Web Design and Programming

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The Elements of User Experience: User-Centered Design for the Web

The Elements of User Experience: User-Centered Design for the Web by Jesse James Garrett
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Smart organizations recognize that Web design is more than just creating clean code and sharp graphics. A site that really works fulfills your strategic objectives while meeting the needs of your users. Even the best content and the most sophisticated technology won't help you balance those goals without a cohesive, consistent user experience to support it.

The Elements of User Experience: User-Centered Design for the Web

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Defensive Design for the Web: How to improve error messages, help, forms, and other crisis points

Defensive Design for the Web: How to improve error messages, help, forms, and other crisis points by Matthew Linderman
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Let's admit it: Things will go wrong online. No matter how carefully you design a site, no matter how much testing you do, customers still encounter problems. So how do you handle these inevitable breakdowns? With defensive design. In this book, the experts at 37signals (whose clients include Microsoft, Qwest, Monster.com, and Clear Channel) will show you how.

Defensive Design for the Web: How to improve error messages, help, forms, and other crisis points

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Web Design and Marketing Solutions for Business Websites

Web Design and Marketing Solutions for Business Websites by Kevin Potts
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The best business websites serve their readers with strong content, well-architected design, and a focus on usability, readability, and accessibility. This book covers the fundamental aspects of building a website that works for the company, not against it. It covers the essentials of strong copywriting, and then dedicates several chapters to designing user-centric About, Products and Services, and Support sections.

Web Design and Marketing Solutions for Business Websites

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Even Faster Web Sites: Performance Best Practices for Web Developers

Even Faster Web Sites: Performance Best Practices for Web Developers by Steve Souders
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Performance is critical to the success of any web site, and yet today's web applications push browsers to their limits with increasing amounts of rich content and heavy use of Ajax. In this book, Steve Souders, web performance evangelist at Google and former Chief Performance Yahoo!, provides valuable techniques to help you optimize your site's performance.

Even Faster Web Sites: Performance Best Practices for Web Developers

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PPC: Webster's Timeline History, 1947 - 2007

PPC: Webster's Timeline History, 1947 - 2007 by Icon Group International
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Webster's bibliographic and event-based timelines are comprehensive in scope, covering virtually all topics, geographic locations and people. They do so from a linguistic point of view, and in the case of this book, the focus is on "PPC," including when used in literature (e.g. all authors that might have PPC in their name). As such, this book represents the largest compilation of timeline events associated with PPC when it is used in proper noun form.

Click here to buy from Amazon.com, USA.

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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions by Tim Ash
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How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.

Click here to buy from Amazon.com, USA.

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Web Analytics: An Hour a Day

Web Analytics: An Hour a Day by Avinash Kaushik
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Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.

Click here to buy from Amazon.com, USA.

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The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed

The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed by Bruce C. Brown
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I sell a self-help book, and a book on Florida Landscaping which I wrote through my own website. Since it is self published, I don't have the help of a large publishing firm to promote my book, so I thought Pay Per click marketing might be the solution to expanding my sales base.

Click here to buy from Amazon.com, USA.

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The Truth About Pay-Per-Click Search Advertising

The Truth About Pay-Per-Click Search Advertising by Kevin Lee
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The Truth About Pay-Per-Click Search Advertising is a valuable resource for Internet marketers at both the tactical and strategic level regardless of company size. While PPC search engine advertising in Google, Yahoo, Microsoft, and other engines looks easy, competing successfully against competitors in a real-time auction for consumer's attention, clicks and dollars is no simple task. There are two kinds of PPC search marketers at the top of the paid placement results: brilliant marketers and irrational clueless amateurs. This book is designed to make sure that the reader becomes one of the brilliant marketers and learns how outmaneuver the competition. This book arms the reader with proven tactics and strategies that ensure success.

Click here to buy from Amazon.com, USA.

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Principles of Internet Marketing: New Tools and Methods for Web Developers (Web T…

Principles of Internet Marketing: New Tools and Methods for Web Developers (Web T…

Jason I. Miletsky (Paperback - Feb 2, 2009)

$83.47

PRINCIPLES OF INTERNET MARKETING: NEW TOOLS AND METHODS FOR WEB DEVELOPERS helps readers understand the "why" behind the "how" of Web site development. It teaches the importance of the brand and how that relates to Web site development, the reasons sites are developed, how they build an audience, and most importantly, how companies use the Web to earn revenue and build recognition among their desired market. You will learn the strategies used to drive traffic to a site, the tools that are available to keep audiences coming back (with a focus on social media tools), and the role marketing plays in the building a successful Web site.

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How I Made My First Million on the Internet and How You Can Too!: The Complete Insi…

How I Made My First Million on the Internet and How You Can Too!: The Complete Insi…

Ewen Chia (Paperback - Jan 1, 2009)

$12.89

Born in 1973 in Singapore, Ewen Chia made his name and fortune on the Internet. Today he is one of the leading experts in Internet Marketing and is widely known as the "World's #1 Super Affiliate." Ewen is also highly in demand as a speaker who travels the globe sharing his Internet marketing expertise with budding entrepreneurs.

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Click Here to Order: Stories of the World's Most Successful Internet Marketing Entre…

Click Here to Order: Stories of the World's Most Successful Internet Marketing Entre…

Joel Comm (Paperback - Aug 1, 2008)

$13.46

While the general public is familiar with the larger Internet companies such as Yahoo!, Google, eBay and Amazon, very few are aware that small business is thriving online like never before, especially in the realm of information products. Click Here creates an entertaining and instructive narrative that provides an in-depth look at the unintentionally underground movement known as Infoproduct marketing, and the people who have profited and succeeded in the industry.

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Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Y…

Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Y…

Michael Tasner (Hardcover - Jun 20, 2010)

$17.99

Michael Tasner, I have learned, is an everyday "Nice Guy" who happens to be a marketing prodigy with a lightning-quick mind, years and years of creative and financial success, and author of the best web marketing book of the year, hands down.

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Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Cu…

Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Cu…

David Meerman Scott (Hardcover - Nov 2, 2010)

$16.47

Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. It’s a real-time world now, and if you’re not engaged, then you’re on your way to marketplace irrelevance.

“Real time” means news breaks over minutes, not days. It means ideas percolate, then suddenly and unpredictably go viral to a global audience. It’s when companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it’s when businesses see an opportunity and are the first to act on it.

Caught up in old, time-consuming processes, too many companies leave themselves fatally exposed by flying blind through this new media environment. You don’t have to be among them. Discover Real-Time Marketing and PR and get a clear path to navigate and succeed in the changed business landscape.

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