Internet Business

The New Manager's Tool Kit: 21 Things You Need to Know to Hit the Ground Running

2011-01-31T19:14:00.000-08:00

The New Manager's Tool Kit: 21 Things You Need to Know to Hit the Ground Running by Don Grimme
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Novice managers have their work cut out for them: all new skills to learn, different personalities to deal with, and greater responsibilities to fulfill. The New Manager’s Tool Kit provides a fresh, friendly approach for those charged with the task of supervision. The book encourages readers to take on the challenges of management and provides them with fast, powerful lessons to help them:

The New Manager's Tool Kit: 21 Things You Need to Know to Hit the Ground Running

Perfect Phrases for Managers and Supervisors: Hundreds of Ready-to-Use Phrases for Any Management Situation (Perfect Phrases Series)

2011-01-31T19:13:00.000-08:00

Perfect Phrases for Managers and Supervisors: Hundreds of Ready-to-Use Phrases for Any Management Situation (Perfect Phrases Series) by Meryl Runion
Buy used from: $8.12

The latest addition to the bestselling Perfect Phrases series, Perfect Phrases for Managers and Supervisors is an indispensable tool for novice to mid-level managers and frontline supervisors. Corporate communications guru Meryl Runion coaches readers in the six fundamentals of effective delivery, including "Be Short, Specific, Targeted," and "Say What You Mean, Mean What You Say, and Don't Be Mean When You Say It.

Perfect Phrases for Managers and Supervisors: Hundreds of Ready-to-Use Phrases for Any Management Situation (Perfect Phrases Series)

Becoming a Manager: How New Managers Master the Challenges of Leadership

2011-01-31T19:12:00.001-08:00

Becoming a Manager: How New Managers Master the Challenges of Leadership by Linda A. Hill
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This is one of the few books that explores and discusses the reasons that new managers FEEL the way they do. It helped me through my own difficulty transition from top individual producer to manager/director of others. I recommend it often in conversation or speaking engagements and actually give it to each new manager I promote, as required reading. Lastly, I have found it most effective when read after a month or two of performing as a new manager. By: Pete Dignam, Sales Director and General Manager, ICG Communications

Becoming a Manager: How New Managers Master the Challenges of Leadership

The First-Time Manager

2011-01-31T19:12:00.000-08:00

The First-Time Manager by Loren B. Belker
Buy new: $11.21 / Used from: $4.95
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Since its original publication, The First-Time Manager has helped many thousands of rookie managers handle their new responsibilities...and now it can help you! Clear and concise, the book covers all the fundamentals you need for success, with indispensable advice on topics including hiring and firing, leadership, motivation, and managing time and stress. In addition, the completely updated fifth edition shows you how to build trust and confidence, be an active listener, manage a diverse group of individuals, conduct performance appraisals, and address many other challenges that come with the manager's job.

The First-Time Manager

The Dream Manager

2011-01-31T19:11:00.000-08:00

The Dream Manager by Matthew Kelly
Buy new: $14.39 / Used from: $3.98
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Managing people is difficult. With disengagement and turnover on the rise, many managers are scratching their heads wondering what to do. It’s not that we don’t dream of being great managers, it’s just that we haven’t found a practical and efficient way to do it. Until now . . .

The Dream Manager

An Introduction to Web Design and Programming

2010-12-31T04:26:00.000-08:00

An Introduction to Web Design and Programming by Paul S. Wang
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Combining viewpoints from a Department of Computer Science (Paul Wang) and a School of Visual Communication Design (Sanda Katila), this innovative book covers the design and technology aspects of Web site development in an integrated manner.

An Introduction to Web Design and Programming

The Elements of User Experience: User-Centered Design for the Web

2010-12-31T04:25:00.000-08:00

The Elements of User Experience: User-Centered Design for the Web by Jesse James Garrett
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Smart organizations recognize that Web design is more than just creating clean code and sharp graphics. A site that really works fulfills your strategic objectives while meeting the needs of your users. Even the best content and the most sophisticated technology won't help you balance those goals without a cohesive, consistent user experience to support it.

The Elements of User Experience: User-Centered Design for the Web

Defensive Design for the Web: How to improve error messages, help, forms, and other crisis points

2010-12-31T04:24:00.001-08:00

Defensive Design for the Web: How to improve error messages, help, forms, and other crisis points by Matthew Linderman
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Let's admit it: Things will go wrong online. No matter how carefully you design a site, no matter how much testing you do, customers still encounter problems. So how do you handle these inevitable breakdowns? With defensive design. In this book, the experts at 37signals (whose clients include Microsoft, Qwest, Monster.com, and Clear Channel) will show you how.

Defensive Design for the Web: How to improve error messages, help, forms, and other crisis points

Web Design and Marketing Solutions for Business Websites

2010-12-31T04:24:00.000-08:00

Web Design and Marketing Solutions for Business Websites by Kevin Potts
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The best business websites serve their readers with strong content, well-architected design, and a focus on usability, readability, and accessibility. This book covers the fundamental aspects of building a website that works for the company, not against it. It covers the essentials of strong copywriting, and then dedicates several chapters to designing user-centric About, Products and Services, and Support sections.

Web Design and Marketing Solutions for Business Websites

Even Faster Web Sites: Performance Best Practices for Web Developers

2010-12-31T04:23:00.000-08:00

Even Faster Web Sites: Performance Best Practices for Web Developers by Steve Souders
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Performance is critical to the success of any web site, and yet today's web applications push browsers to their limits with increasing amounts of rich content and heavy use of Ajax. In this book, Steve Souders, web performance evangelist at Google and former Chief Performance Yahoo!, provides valuable techniques to help you optimize your site's performance.

Even Faster Web Sites: Performance Best Practices for Web Developers

PPC: Webster's Timeline History, 1947 - 2007

2010-12-14T08:08:00.000-08:00

PPC: Webster's Timeline History, 1947 - 2007 by Icon Group International
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Webster's bibliographic and event-based timelines are comprehensive in scope, covering virtually all topics, geographic locations and people. They do so from a linguistic point of view, and in the case of this book, the focus is on "PPC," including when used in literature (e.g. all authors that might have PPC in their name). As such, this book represents the largest compilation of timeline events associated with PPC when it is used in proper noun form.

Click here to buy from Amazon.com, USA.

Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

2010-12-14T08:07:00.000-08:00

Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions by Tim Ash
Buy new: $19.79 / Used from: $5.35
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How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.

Click here to buy from Amazon.com, USA.

Web Analytics: An Hour a Day

2010-12-14T08:06:00.000-08:00

Web Analytics: An Hour a Day by Avinash Kaushik
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Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.

Click here to buy from Amazon.com, USA.

The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed

2010-12-14T08:05:00.000-08:00

The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed by Bruce C. Brown
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I sell a self-help book, and a book on Florida Landscaping which I wrote through my own website. Since it is self published, I don't have the help of a large publishing firm to promote my book, so I thought Pay Per click marketing might be the solution to expanding my sales base.

Click here to buy from Amazon.com, USA.

The Truth About Pay-Per-Click Search Advertising

2010-12-14T08:04:00.000-08:00

The Truth About Pay-Per-Click Search Advertising by Kevin Lee
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The Truth About Pay-Per-Click Search Advertising is a valuable resource for Internet marketers at both the tactical and strategic level regardless of company size. While PPC search engine advertising in Google, Yahoo, Microsoft, and other engines looks easy, competing successfully against competitors in a real-time auction for consumer's attention, clicks and dollars is no simple task. There are two kinds of PPC search marketers at the top of the paid placement results: brilliant marketers and irrational clueless amateurs. This book is designed to make sure that the reader becomes one of the brilliant marketers and learns how outmaneuver the competition. This book arms the reader with proven tactics and strategies that ensure success.

Click here to buy from Amazon.com, USA.

Principles of Internet Marketing: New Tools and Methods for Web Developers (Web T…

2010-11-29T22:38:00.001-08:00

Principles of Internet Marketing: New Tools and Methods for Web Developers (Web T…

Jason I. Miletsky (Paperback - Feb 2, 2009)

$83.47

PRINCIPLES OF INTERNET MARKETING: NEW TOOLS AND METHODS FOR WEB DEVELOPERS helps readers understand the "why" behind the "how" of Web site development. It teaches the importance of the brand and how that relates to Web site development, the reasons sites are developed, how they build an audience, and most importantly, how companies use the Web to earn revenue and build recognition among their desired market. You will learn the strategies used to drive traffic to a site, the tools that are available to keep audiences coming back (with a focus on social media tools), and the role marketing plays in the building a successful Web site.

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How I Made My First Million on the Internet and How You Can Too!: The Complete Insi…

2010-11-29T22:38:00.000-08:00

How I Made My First Million on the Internet and How You Can Too!: The Complete Insi…

Ewen Chia (Paperback - Jan 1, 2009)

$12.89

Born in 1973 in Singapore, Ewen Chia made his name and fortune on the Internet. Today he is one of the leading experts in Internet Marketing and is widely known as the "World's #1 Super Affiliate." Ewen is also highly in demand as a speaker who travels the globe sharing his Internet marketing expertise with budding entrepreneurs.

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Click Here to Order: Stories of the World's Most Successful Internet Marketing Entre…

2010-11-29T22:37:00.001-08:00

Click Here to Order: Stories of the World's Most Successful Internet Marketing Entre…

Joel Comm (Paperback - Aug 1, 2008)

$13.46

While the general public is familiar with the larger Internet companies such as Yahoo!, Google, eBay and Amazon, very few are aware that small business is thriving online like never before, especially in the realm of information products. Click Here creates an entertaining and instructive narrative that provides an in-depth look at the unintentionally underground movement known as Infoproduct marketing, and the people who have profited and succeeded in the industry.

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Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Y…

2010-11-29T22:37:00.000-08:00

Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Y…

Michael Tasner (Hardcover - Jun 20, 2010)

$17.99

Michael Tasner, I have learned, is an everyday "Nice Guy" who happens to be a marketing prodigy with a lightning-quick mind, years and years of creative and financial success, and author of the best web marketing book of the year, hands down.

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Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Cu…

2010-11-29T22:36:00.000-08:00

Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Cu…

David Meerman Scott (Hardcover - Nov 2, 2010)

$16.47

Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. It’s a real-time world now, and if you’re not engaged, then you’re on your way to marketplace irrelevance.

“Real time” means news breaks over minutes, not days. It means ideas percolate, then suddenly and unpredictably go viral to a global audience. It’s when companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it’s when businesses see an opportunity and are the first to act on it.

Caught up in old, time-consuming processes, too many companies leave themselves fatally exposed by flying blind through this new media environment. You don’t have to be among them. Discover Real-Time Marketing and PR and get a clear path to navigate and succeed in the changed business landscape.

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How to Open & Operate a Financially Successful Web-Based Business: With Companion CD-ROM

2010-11-14T01:25:00.000-08:00

How to Open & Operate a Financially Successful Web-Based Business: With Companion CD-ROM by Beth Williams
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Other topics addressed that will be valuable to Web-based business endeavors include whether or not to use search engines, marketing the Web-based business and garnering repeat customers and a steady flow of traffic to the site. The obvious bonus to this book is the valuable CD-ROM that accompanies it, which contains all of the forms found in the book, as well as a pre-written, editable business plan in Microsoft Word format. With e-commerce expected to reach $40 billion and online businesses anticipated to increase by 500 percent through the year 2010, this book will help guide readers through the requirements to be successful online.

How to Open & Operate a Financially Successful Web-Based Business: With Companion CD-ROM

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Harvard Business Review on Marketing

2010-11-14T01:24:00.001-08:00

Harvard Business Review on Marketing
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The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe.

Harvard Business Review on Marketing

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The Online Professor's Practical Guide to Starting an Internet Business

2010-11-14T01:24:00.000-08:00

The Online Professor's Practical Guide to Starting an Internet Business by Danielle Babb
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From ideas to future growth, successful online professor Dr. Danielle Babb and custom support network youronlineprofessor.com take you step by step to online success, delivering a host of tailor-made online tools, resources, templates, forums, and more with every chapter. Use online quizzes to discover your specialty, establish your business using downloadable forms and templates, streamline operations with real-time support from practicing netpreneurs, spread the word with help from your online network, and more!

The Online Professor's Practical Guide to Starting an Internet Business

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Harvard Business Review on Advances in Strategy

2010-11-14T01:23:00.001-08:00

Harvard Business Review on Advances in Strategy
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Harvard Business Review on Advances in Strategy

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Internet Riches: The Simple Money-Making Secrets of Online Millionaires

2010-11-14T01:23:00.000-08:00

Internet Riches: The Simple Money-Making Secrets of Online Millionaires by Scott Fox
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In this strategy-packed guide, top e-business consultant Scott Fox reveals the powerful but simple methods he and thousands of others have used to strike it rich on the Net. Exclusive interviews with 'mom and pop' entrepreneurs prove how easy it is to get started and build a million-dollar enterprise. "Internet Riches" also features an action plan for brainstorming new business ideas, and exercises to help readers determine the best moves for their particular situations. Filled with practical pointers and inspiring interviews, it's the most powerful book ever on starting and enjoying a million-dollar online business!

Internet Riches: The Simple Money-Making Secrets of Online Millionaires

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Buy Cheap Host Your Web Site In The Cloud: Amazon Web Services Made Easy: Amazon EC2 Made Easy Discount Review Shop

2010-10-29T04:40:00.000-07:00

Buy Cheap Host Your Web Site In The Cloud: Amazon Web Services Made Easy: Amazon EC2 Made Easy Discount Review Shop

Buy Cheap Host Your Web Site In The Cloud: Amazon Web Services Made Easy: Amazon EC2 Made Easy Discount Review Shop by Jeff Barr
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Host Your Web Site On The Cloud is the OFFICIAL step-by-step guide to this revolutionary approach to hosting and managing your websites and applications, authored by Amazon's very own Jeffrey Barr.

"Host Your Web Site in the Cloud" shows you just how easy it is to host your website in the cloud with Amazon Web Services. We'll show you how cloud computing can save time, money, and stress. The process of hosting & developing on the cloud has never been simpler!

Buy Cheap Host Your Web Site In The Cloud: Amazon Web Services Made Easy: Amazon EC2 Made Easy Discount Review Shop

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Buy Cheap Web Sites Do-It-Yourself For Dummies Discount Review Shop

2010-10-29T04:37:00.000-07:00

Buy Cheap Web Sites Do-It-Yourself For Dummies Discount Review Shop

Buy Cheap Web Sites Do-It-Yourself For Dummies Discount Review Shop by Janine Warner
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What I like about this book is that it's designed for people like me - who want to get going NOW - but don't want to learn all of the technical details of Web design. It uses Dreamweaver but it doesn't reiterate everything I learned in Janine's Dreamweaver for Dummies book. Instead, you download templates from the companion web site she kindly supplies (you find the address in the book). From there I was able to get just enough instructions to use Dreamweaver to customize the templates for my own site, changing the design as much or little as I liked.

Buy Cheap Web Sites Do-It-Yourself For Dummies Discount Review Shop

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Web Hosting

2010-10-08T05:07:00.001-07:00

Web Hosting
Buy new: $39.55 / Used from: $2.92
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This is a hands-on introductory resource for effectively serving as a corporate Web host. Shows how to implement the essential technology--running servers, operating software, network resources, and database-management applications--needed to offer customers high-quality service.

Web Hosting

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Creating a Web Site: The Missing Manual

2010-10-08T05:07:00.000-07:00

Creating a Web Site: The Missing Manual by Matthew MacDonald
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Think you have to be a technical wizard to build a great web site? Think again. If you want to create an engaging web site, this thoroughly revised, completely updated edition of Creating a Web Site: The Missing Manual demystifies the process and provides tools, techniques, and expert guidance for developing a professional and reliable web presence.

Creating a Web Site: The Missing Manual

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Letting Go of the Words: Writing Web Content that Works (Interactive Technologies)

2010-10-08T05:05:00.000-07:00

Letting Go of the Words: Writing Web Content that Works (Interactive Technologies) by Janice (Ginny) Redish
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i've read several books and countless articles on how to write well for the web. Ginny Redish nails it perfectly. This is hands-down the best book on writing for the web out there. The book is beautifully laid-out, with easy to grasp, common sense advice - all backed up by solid research data and straightforward examples.

If you're a fan of usability, good user-centered design, and easy-to-read helpful books, and you'd like to improve your site's performance with better writing, definitely get this book. I'm already reworking the content on my sites with many of Ginny's suggestions, and I have no doubt my readers will be happy.

Letting Go of the Words: Writing Web Content that Works (Interactive Technologies)

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Transcending CSS: The Fine Art of Web Design

2010-10-08T05:03:00.001-07:00

Transcending CSS: The Fine Art of Web Design by Andy Clarke
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As the Web evolves to incorporate new standards and the latest browsers offer new possibilities for creative design, the art of creating Web sites is also changing. Few Web designers are experiences programmers, and as a result, working with semantic markup and CSS can create roadblocks to achieving truly beautiful designs using all the resources available. Add to this the pressures of presenting exceptional design to clients and employers, without compromising efficient workflow, and the challenge deepens for those working in a fast-paced environment. As someone who understands these complexities firsthand, author and designer Andy Clarke offers visual designers a progressive approach to creating artistic, usable, and accessible sites using transcendent CSS.

Transcending CSS: The Fine Art of Web Design

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The Design of Sites: Patterns for Creating Winning Web Sites (2nd Edition)

2010-10-08T05:03:00.000-07:00

The Design of Sites: Patterns for Creating Winning Web Sites (2nd Edition) by Douglas K. van Duyne
Buy new: $37.79 / Used from: $23.95
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This is a book that shows how far website designing has come, since the early days of the mid 90s. Back then, texts on the subject often focused on the technical mechanics. Heavy on HTML, explaining what all those tags did. Plus much details on how to run the web servers. Those were texts for programmers.

The Design of Sites: Patterns for Creating Winning Web Sites (2nd Edition)

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Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition

2010-09-22T06:15:00.000-07:00

Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition by Steve Krug
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This book walks it's talk. It is written and arranged exactly as a useable web site should be, clear and concise, with scannable (as well as enjoyable) text. The clean attractive design and graphics accurately and efficiently illustrate the text, which is easy to read and to understand. I love the use of cartoon people with thought balloons to suggest how people think while using a web site.

There is no clutter of technical gibberish or endless verbose rambling on statistics. The chapter on usability testing takes us step by step through the process and is descriptive and instructional instead of theoretical. Steve Krug doesn't feel he has to sacrifice creativity, visual interest, individuality, or effective advertising in order to develop a usable web site. "Good tag lines are personable, lively, and sometimes clever. Clever is good, but only if the cleverness helps convey - not obscure - the message."

Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition

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Pay Per Click Search Engine Marketing For Dummies

2010-09-22T06:12:00.000-07:00

Pay Per Click Search Engine Marketing For Dummies by Peter Kent
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Titles in the Dummies series range from very, very bad to very, very good. "Pay Per Click Search Engine Marketing for Dummies" is definitely very, very good. Peter Kent also wrote "Search Engine Optimization for Dummies" which is also very, very good and should be read before "Pay Per Click".

"Pay Per Click" shows off Kent's talent for leading the reader step-by-step through some moderately complex territory. Kent writes in a clear and concise style, without a condescending attitude and, happily, without corny jokes. He walks through the concept of pay per click advertising, calculating ROI, selecting and bidding on keywords, creating landing pages (a very important concept), finding the right words for your ads (a very tricky) concept and then the pluses and minuses of the various services.

Kent truly does cover the waterfront of pay per click advertising. If you're looking for a highly readable and information introduction to the subject, this is it.

Pay Per Click Search Engine Marketing For Dummies

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Ultimate Guide to Pay-Per-Click Advertising

2010-09-22T06:11:00.000-07:00

Ultimate Guide to Pay-Per-Click Advertising by Richard Stokes
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I really mean that. The Google Adwords books by Perry Marshall (Ultimate Guide to Google Ad Words, 2nd Edition: How To Access 100 Million People in 10 Minutes) and Howie Jacobson (Google AdWords For Dummies) are excellent introductions to the topic. Richard's new book takes that material much further, using in-depth analysis based on data-driven studies he's done. The chapter on Ad Coverage by itself more than justifies getting this book.

Ultimate Guide to Pay-Per-Click Advertising

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Ultimate Guide to Google Ad Words, 2nd Edition: How To Access 100 Million People in 10 Minutes

2010-09-22T06:10:00.001-07:00

Ultimate Guide to Google Ad Words, 2nd Edition: How To Access 100 Million People in 10 Minutes by Perry Marshall
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Google gets searched more than 250 million times every day—creating an unbelievable opportunity to get your business in front of thousands every minute…IF you know what you’re doing.

Google AdWords experts Perry Marshall and Bryan Todd uncover the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn’t. Learn how to build an aggressive campaign from scratch, increase your search engine visibility, consistently capture clicks, double your website traffic, and increase your sales! No other guide is as comprehensive or current in its coverage of today’s fastest, most powerful advertising medium.

Ultimate Guide to Google Ad Words, 2nd Edition: How To Access 100 Million People in 10 Minutes

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Pay-Per-Click Search Engine Marketing: An Hour a Day

2010-09-22T06:10:00.000-07:00

Pay-Per-Click Search Engine Marketing: An Hour a Day by David Szetela
Buy new: $19.79 / Used from: $19.49
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How much do you really know about PPC? If you are not sure - or even if you believe you know a lot, I do recommend this book so that you either enhance or perfect your understanding of an advertising genre that is not even ten years old and is growing faster than other forms of online advertising. It's very well written and addresses marketers as well as the rest of us - because in the end, we all are both advertising recipients and initiators. The book is designed as a monthly methodology course that takes you through all the key concepts and processes involved in PPC marketing. Yet, the outstanding readability of the text makes it a fantastic book on the commercial depths of the Internet for non-specialists.

Pay-Per-Click Search Engine Marketing: An Hour a Day

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Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)

2010-09-17T04:42:00.000-07:00

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) by Ann Handley
Buy new: $16.47
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Blogs, YouTube, Facebook, Twitter, and other publishing platforms are giving everyone a "voice," including organizations and their customers. So how do you create the bold stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business?

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)

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Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series)

2010-09-17T04:41:00.000-07:00

Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series) by Brian Halligan
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This excellent book is aimed at the 99% of the business world who are faintly befuddled by the strange world of youtube and delicious that they find themselves living in. It's aimed at plumbers, hairdressers, lawyers and oil company executives; at people in large corporations and small businesses alike who are dimly aware that their working lives are about to change - indeed, have already started to change in disconcerting ways - and who don't know what to do.

Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series)

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DigiMarketing: The Essential Guide to New Media and Digital Marketing

2010-09-06T02:06:00.000-07:00

DigiMarketing: The Essential Guide to New Media and Digital Marketing by Kent Wertime
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I have been looking for this kind of book for years. The term "digimarketing" immediately caught my attention. I have to thank the authors for taking the courage to write this easy-to-be-obsolete book. Wertime and Fenwick did a very good job in making all the techincal stuff become so easy to understand to most marketing managers who don't have deep technical savvy. I also love the beauty of how this book is organized. Yet what I like most is the last part of the book where you are guided to bring everything to a step-by-step implementing plan.

DigiMarketing: The Essential Guide to New Media and Digital Marketing

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The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition

2010-09-06T02:05:00.000-07:00

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition by David Meerman Scott
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More than anything, The New Rules of Marketing & PR ties things together. The book provides an easy to understand yet comprehensive view of the new online marketplace--a landscape that can appear quite bewildering, even to marketing specialists. With so many options at our fingertips (literally), where do we start? Blogs? Podcasts? Public relations? SEO? Paid search? Viral marketing? The list goes on. To make matters worse, technology is changing and new tools are developing almost every day.

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition

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Starting an Online Business For Dummies (For Dummies (Computer/Tech))

2010-09-06T02:03:00.001-07:00

Starting an Online Business For Dummies (For Dummies (Computer/Tech)) by Greg Holden
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Starting an Online Business for Dummies offers readers the right stuff they need to get online, to get noticed, and to remain competitive in today's highly competitive online business world. Readers will pick up on a number of important business development concepts, Website design considerations, and marketing strategies. They will also learn that the Internet is a cost-effective way to let others know about the products and services they have to offer!

Starting an Online Business For Dummies (For Dummies (Computer/Tech))

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Internet Riches: The Simple Money-Making Secrets of Online Millionaires

2010-09-06T02:03:00.000-07:00

Internet Riches: The Simple Money-Making Secrets of Online Millionaires by Scott Fox
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I found this book to be one of the best books out there on this subject. (And I've read numerous books and ebooks on this subject.) Not only is this book inspirational, Scott gives concrete examples of successful internet businesses out there. He also asks good probing questions to get you to think about how you can create a niche for yourself online. His book is informative and helpful for anyone who wants to seriously build a business for themselves online. I wish I would have bought this book sooner. Well worth the purchase!

Internet Riches: The Simple Money-Making Secrets of Online Millionaires

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How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money

2010-09-06T02:02:00.000-07:00

How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money by Bruce C. Brown
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Whether you are a newcomer to the Internet or you have your own business already, this book by Bruce C. Brown is a fantastic read. When I started to read it, I almost could not put it down again. While this may sound strange to people believing that only novels can provide that reaction, this particular Computer and Business geek get that same feeling from a book providing a clear learning and business value.

How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money

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Creating a Web Site: The Missing Manual

2010-08-19T06:25:00.000-07:00

Creating a Web Site: The Missing Manual by Matthew MacDonald
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Think you have to be a technical wizard to build a great web site? Think again. If you want to create an engaging web site, this thoroughly revised, completely updated edition of Creating a Web Site: The Missing Manual demystifies the process and provides tools, techniques, and expert guidance for developing a professional and reliable web presence.

Buy new: $19.79 Creating a Web Site: The Missing Manual

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Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition

2010-08-19T06:21:00.000-07:00

Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition by Steve Krug
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Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think about Web design.

Buy new: $26.40 Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition

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Advanced Google AdWords

2010-08-19T06:20:00.000-07:00

Advanced Google AdWords by Brad Geddes
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This is the ultimate guide for those who want to move beyond AdWords basics to learn and apply the advanced techniques and tactics that Google's expert consultant teaches to Fortune 500 companies in his seminars. Advanced Google AdWords will provide deep insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials that readers can immediately use on their own PPC campaigns.

Buy new: $26.39 Advanced Google AdWords

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Principles of Internet Marketing: New Tools and Methods for Web Developers (Web Technologies)

2010-08-19T06:05:00.000-07:00

Principles of Internet Marketing: New Tools and Methods for Web Developers (Web Technologies) by Jason I. Miletsky
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PRINCIPLES OF INTERNET MARKETING: NEW TOOLS AND METHODS FOR WEB DEVELOPERS helps readers understand the "why" behind the "how" of Web site development. It teaches the importance of the brand and how that relates to Web site development, the reasons sites are developed, how they build an audience, and most importantly, how companies use the Web to earn revenue and build recognition among their desired market. You will learn the strategies used to drive traffic to a site, the tools that are available to keep audiences coming back (with a focus on social media tools), and the role marketing plays in the building a successful Web site.

Buy new: $88.16 Principles of Internet Marketing: New Tools and Methods for Web Developers (Web Technologies)

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How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money

2010-08-19T06:02:00.000-07:00

How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money by Bruce C. Brown
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Interested in promoting your business and/or Web site, but don t have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your Web site or brick and mortar store using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success! Learn how to generate more traffic for your site or store with hundreds of Internet marketing methods, including many free and low-cost promotions. This new book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic and traditional store traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers to your business and optimize your Web site from a marketing perspective.

You will learn to target your campaign, use keywords, generate free advertising, search-engine strategies, learn the inside secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay storefronts, Web-design information, search-engine registration, directories, and real-world examples of what strategies are succeeding and what strategies are failing. **Award-Winning Finalist in the Business Category of the National Indie Excellence 2007 Book Awards **Bronze Winner in the Computer/ Internet Category of the 2007 Independent Publisher Book Awards

Buy new: $16.47 How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money

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Internet Riches: The Simple Money-Making Secrets of Online Millionaires

2010-08-08T04:54:00.000-07:00

Internet Riches: The Simple Money-Making Secrets of Online Millionaires by Scott Fox
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In this strategy-packed guide, top e-business consultant Scott Fox reveals the powerful but simple methods he and thousands of others have used to strike it rich on the Net. Exclusive interviews with 'mom and pop' entrepreneurs prove how easy it is to get started and build a million-dollar enterprise. "Internet Riches" also features an action plan for brainstorming new business ideas, and exercises to help readers determine the best moves for their particular situations. Filled with practical pointers and inspiring interviews, it's the most powerful book ever on starting and enjoying a million-dollar online business!

Buy new: $12.21 Internet Riches: The Simple Money-Making Secrets of Online Millionaires

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How To Make Money With Downloadables

2008-04-01T18:15:00.000-07:00

Copyright 2006 Anwar Ahmed Ally
Downloadables (in the context of this article) are ebooks and software/scripts that can be easily downloaded onto a user's computer at the click of a mouse. This article will explain how anyone, with a simple web site, can profit from these highly sought after products.
Information is a commodity that is constantly in great demand - it seems humans can't get enough of it. The fact that you are reading this article means that you require some sort of information. Ebooks that are in demand tell a reader how to do something, software/scripts enable a user to accomplish a task on a computer or on the internet. Now, take advantage of this fact and operate a small web site business satisfying these demands.
Why downloadables? Downloadables have some great advantages over other product lines. Firstly, a customer can order and get his product immediately after payment - this is great as most people are impulsive buyers and buy on the spot. Secondly, downloadables do not require any shipping and hence no shipping costs and all the hard work that goes with that. Thirdly, there is no need to store products - only one copy of a downloadable needs to be on your web server.
Confirm your downloadables
Your downloadables are your products that you will market via your web site. These can either be ebooks or software/scripts or a combination of both.
Sourcing of ebooks
If you have a flair for writing, are knowledgeable on a certain topic, then you can write your own ebook. Write using a word processor and then covert into pdf format or self-executing format, the latter made possible by the great many, often free, ebook publishing software available on the web - source them by searching on the search engines. It seems that "How to" ebooks are the most popular and the desirable length is around sixty to a hundred pages.
If you prefer not writing your own ebooks, then you may purchase reprint rights to ebooks that are written by someone else. Essentially this means that the copyright belongs to the original author but he/she grants you the rights to sell the ebooks. Some authors charge a once-off fee while others charge a royalty commission on every copy of ebook you sell. You can find these by searching on the web.
Sourcing of software/scripts
For these, you will follow the very same procedure as above. For the sake of clarity, I should explain a slight distinction between software and scripts. The term software is used to describe whole programs that run on your computer like a spreadsheet program while scripts are little programs that, being more internet based, are usually add-ons. An example is a script that adds a forum to your web site.
Establish a web site
If you don't have one already, your next step would be to establish a web site. This has become a relatively easy, cheap and painless exercise. Think of a domain name, register it and get hosting. There are a number of hosting options available and your choice will usually depend on your needs. If you are uncertain on what you will need, speak to a reliable webmaster who has been in the industry for some time.
Secure payment processing
You will now need to establish secure credit card processing. This will allow your customers to pay with their credit cards and receive their product as a download immediately thereafter. The easiest way is to make use of the services of a third party processor who would also be willing to assist you with the setup and integration. The third party processor will debit your customers' credit cards and remit the money to you after deducting their commission.
Setup and design your web site
You now need to design your web site taking into account your products and the technology your third party processor is using. It is advisable to make use of a developer/designer who is able to integrate third party processing.
Market your site
Now market your web site either by way of text ads, banners, link exchanges and other traffic generation methods. You may also want to use good Seo (search engine optimization) methods to get your site ranked high enough in the search engines.
How it comes together
A visitor browsing your site takes a keen interest in one or more of your ebooks/software/scripts. He decides to buy and is taken to the order page of your third party processor (by way of an order link on your site). He enters his credit card details and other information and confirms his order. After his order is processed successfully, he is either taken to a secure members-only page on your web site where he is shown the download link or your payment processor emails him a download link. Either way, by clicking on the link, he is able to download his ebook/software/script immediately.
Article Source: http://www.articlerich.com -By: Anwar Ahmed Ally

Make money online - "The Rich Jerk" book review

2008-03-30T22:20:00.000-07:00

Copyright 2006 Michael Cottier
Do you want to make 200k or more a year? Begin now, working only three hours a week on the internet. I know there are many advertisements on the net that claim you can make money, and just about everyone has seen them before. Well I was one of those people until I stumbled upon "The Rich Jerk" book. Before I was enlightened on how to properly make money on the net by the jerk, I tried multi level marketing, pyramid schemes, auctions, surveys, home data entry and much more. I made a few dollars from those methods, but not enough so I make a living from, or even a second income for that matter. So then I started buying some book's from people who claimed to make loads of money, and thankfully I only bought a couple before I found The Rich Jerk.
The Rich Jerk was the last book that I ever bought, and will be forever. Why? Because the methods that he teaches you are honest, easy to implement and they actually make the internet a better place! It's a win-win situation for all and can be done by anybody and everybody, plus there is no limit to the amount you can make. You don't have to quit your job; you could just make some money on the side or become a full time internet business entrepreneur. It is completely up to you and the amount of effort you put into it.
At first I was of course skeptical, since I failed so many times, but I was determined to make money on the net so I knew I had to go for it. The full money back guarantee though is what really made me decide to get this book because I thought "What do I have to lose right?" Well that wasn't all that made this book great though, their were forums, a helpful blog and email updates of new money making opportunities that are working for the rich jerk. In fact the book was so good, that I read it many times over, and was very surprised to find out all the ways you can make money on the internet. In the first week after using the knowledge in The Rich Jerk, I made $526. I plan to keep doing this until I have enough money to retire, but even then I probably won’t stop because it is fun to make money on the net using The Rich Jerks methods.
If you still want to know a little about what is actually covered in The Rich Jerks book, below is an overview of his e-Book and the overall ways you will learn to make money on the net. The chapters are actually very detailed and informative, these are just descriptions below.
Chapter 1- Creating an Affiliate Network that sells like Crazy
Chapter 2 - Unique Search Engine PPC Strategies - That Kill your Competition
Chapter 3 - Search Engine Optimization Strategies
Chapter 4 - Selling Your Own Information Product
Chapter 5 - Buying Wholesale and Selling on EBay
Chapter 6 - Creating a website you can make Profitable Right Now
Chapter 7 - Other Online Ventures to Consider
Chapter 8 - Supplemental Info for Beginners
Chapter 9 - Quality Products/Services I Highly Recommend
Like I said before though, updates, a blog and a forum with people trying to make money on the net like you are included free of charge with this book. That is why I consider it to be the best of the best, because no one else really offers this kind of help and support. Also most of the books being sold that claim to help you make money on the net are really just scams, and are actually written by people who don’t even make money on the internet! The Rich Jerk has been around for years and has helped so many others become rich jerks too, including myself.
Article Source: http://www.articlerich.com-By: Michael Cottier

How To Sell More of Your Ebooks Online

2008-03-26T02:57:00.000-07:00

Have you written an e-book? An e-book is a digital document that can be sold online in a purely digital form. Thus, unlike with selling a physical product, the fulfillment of an e-book is done completely online. This is great for you, the author, since you can completely automate the order taking and fulfillment processes.
Once you have the fulfillment process automated, the question becomes how to market the e-book online in order to get people to buy it. “How do I effectively market my e-books online?” is one of the most common questions I hear from my clients. Here are five tips that will help you sell more of your e-books and generate more revenue:
- Find a target market to sell the e-book to. Many people think that everyone is their target market, and as a result try to sell their e-book to everyone. They usually end up chasing after potential customers who are not in their target market and are not likely to ever purchase the book. Their e-book sales suffer as a result.
Instead of trying to sell your e-book to everyone, concentrate on a smaller group of people who comprise your target market. These people are much more likely to purchase what you have to offer, and as a result you will get many more sales.
- Create an effective sales letter for your e-book. Since you cannot take a picture of your e-book and post it on your web site (unlike a piece of jewelry, for example), your need to use the sales letter to promote the e-book.
Make sure that your sales letter effectively describes your e-book and focuses on the benefits your clients will get by purchasing your e-book. Highlighting the benefits will keep people reading the sales letter, and it will generate more e-book sales.
- Give your customers just a few options on your web site. Sometimes clients tell me that their sales letters don’t sell. When I take a look at the sales letters, they are usually a big mess. Sales letters that do not sell contain too many distractions for the reader: they have links to other web pages and web sites, banners, and text ads for other products.
Make sure that your sales letter provides only a few options to your customers – an option to buy the product and an option to subscribe to your newsletter, and that’s it. The fewer options you give to your web site visitors, the more likely they are to buy your product.
- Have a newsletter subscription on your web site. Sometimes people who come to your web site and see your e-book are not ready to purchase the e-book. However, they are ready to subscribe to your newsletter and learn more about you and your products. These people will be ready to buy your e-book eventually, so make sure that you keep in touch with them through your newsletter.
- Use online marketing techniques to promote your e-book further. Use search engine optimization, business blogging, article publishing and other online marketing techniques to promote your web site and e-book. These methods will bring more visitors to your web site, who are craving the information that you share in your e-book.
You can only make money with your e-book if you sell it. Follow the five tips that we discussed to sell more e-book copies and make more money.
Article Source: http://www.articlerich.com -By: Biana Babinsky

Creating Additional Value from EBook Sales

2008-03-24T08:55:00.000-07:00

Copyright 2006 John Thornhill

The act of selling an eBook can be a profitable experience. When one considers the relatively inexpensive nature of eBooks with resell rights and the ways by which cheap eBay auctions can be constructed, the selling of eBooks at auction can be a wonderful means of creating revenue.

However, it is a mistake to look at a completed eBook transaction as the end of the potential profits. EBooks can be sold in a manner that produces a lingering value for the seller simply via the inclusion of affiliate links either within the eBook or as part of the delivery of the eBook.

Affiliate marketing is one of the best ways to generate an online income. It works quite simply. If someone purchases a product after using your uniquely coded link to get to the sales page, you receive a commission on the sale. Many companies and product manufacturers offer affiliate programs and all eBook sellers should take a close look at their potential.

For instance, if you are selling an eBook about widgets, you may want to consider joining an affiliate program offered by someone in the business of selling widgets. Along with the eBook you have sold, you can include a mailing that includes some additional widget information. This might just be an email to the buyer included with the eBook. It could even be offered in the form of a free “special report” offered along with the eBook.

Regardless of the format, this additional communication would include a link back to your affiliate partner. If your customer decides to make a purchase via the links you provide, you will then receive additional revenue in the form of a sales commission.

Affiliate commissions can be quite high and even if your efforts produce very few conversions, it can still be a profitable exercise and a great way to increase the potential value of the eBook transaction to the seller.

If you are selling an eBook you have self-authored, or one that came with private label rights allowing for full editing and customization, you can include affiliate links within the eBook itself. This is a powerful technique for driving qualified traffic to affiliate sites that can really help improve your bottom line.

One does, of course, risk transforming the sale of an informational product into mere advertisement by overusing affiliate links. This should be avoided, as it generally decreases the likelihood of affiliate sales and also creates a lower perceived value for the eBook itself.

However, judicious use of affiliate links is a great way by which an eBook seller can add an additional profit dimension to the products he or she is selling on eBay. Selling eBooks can, in and of itself, generate some eye-opening profits, but by using affiliate measures one can really supercharge their potential earnings after the eBook sale is already made!

Article Source: http://www.articlerich.com-By: John Thornhill

Please Sir, I Want Some More ... Public Domain Material

2008-03-23T07:57:00.000-07:00

Charles Dickens is said to be the world's most prolific novelist, yet most of his works are relatively unknown to the general public, especially those he wrote under the pen name Boz. His most popular titles, Oliver Twist, A Christmas Carol, A Tale of Two Cities, Great Expectations, have been retold countless times in books, scripts, theatre plays and movies, and are all now in the public domain. These works have been so popular that they have been re-published by so many different publishers that they have never been out of print.

As a business owner looking to add new products to your inventory, whether that be online or offline, you can’t go past public domain material. At a cost of ‘nearly free,’ you would be mad to give it a miss.

As with the above example, some stories are timeless classics, classics that will sell year after year, in many different formats and versions. This may be exactly the right type of product for your business. There are so many public domain works out there that you essentially will never run out of material to publish. And you will most likely find many manuscripts that will complement your existing products.

A good rule of thumb to follow is to check that the original manuscript was published before 1923 in the United States of America (other countries may have different copyright laws so you may need to check this with a copyright lawyer). You should always get a certificate of copyright clearance for each public domain document you are going to publish. This may save you many legal hassles later if anyone tries to dispute your right to re-publish the work.

Public domain books and other materials can be found in many places, with the most likely being second-hand book stores. Some people enjoy this process the most; discovering that hidden gem amongst the thousands of tattered old Mills and Boon romance novels.

Though, with the advent of the Internet this process is becoming increasingly more accessible to everyone. There are now many web sites that publish public domain material that can be freely accessed, and even some membership sites that actually find the material for you.

If you make substantial changes to the material, that is, make enough changes that make the new version unrecognisable from the original, you may even claim the new copyright with yourself as the author.

As Dickens made popular the serialised novel, so too can you be publishing serial after serial of public domain material.

Article Source: http://www.articlerich.com-By: Kristy Taylor

Making Free eBooks pay.

2008-03-22T03:28:00.000-07:00

Copyright 2006 John Thornhill

Selling eBooks on eBay can be a great way of producing an enviable revenue stream. By purchasing the rights to an eBook at the right price and then selling the eBook to many customers, one can generate a great deal of profit. However, there is an interesting way of increasing eBook sales and producing an additional revenue stream simply by giving things away to customers!

As many eBay sellers have noticed, informational products are becoming an increasingly competitive field. More and more people are slowly learning about the profit potential in eBook sales and are joining the fray. The market is nowhere close to being too crowded, and there is still room for a great deal of money to be made. However, those who want to truly prosper by selling eBooks on eBay can improve their odds by giving customers a little something extra.

Offering a free product to any buyers of an eBook can separate one’s auctions from others and make buyers more interested in obtaining a product. If three sellers are offering the same eBook at the same price, the seller who is also willing to include a special free gift will undoubtedly earn the bulk of the sales.

The free gift can be another eBook title on a related subject. You may have another eBook “in inventory” that is an aging title or somehow “past its prime.” Although you may no longer be selling the title as a stand-alone product, it can make a great value-added free gift to your auction and may tempt many buyers to look to you as a source for the primary title being offered.

The free gift could also be a special report or other informational document you have authored yourself. Although writing the additional material may be difficult or time-consuming (ghostwriters, of course, could be hired for this function), the end result could be quite valuable. You will be offering something completely unique and timely. That alone should inspire increased sales. You can also embed affiliate links to products for which you receive a commission within the text of the freebie. This could make your free giveaway item into a sales tool that could generate impressive profits long after the eBook sale is completed.

Including a freebie with your eBook auction may seem counterintuitive at first. It doesn’t seem to make a lot of sense, at face value, to give away anything! Doing something that increases the cost or effort required to conduct an auction also seems almost at odds with increased profitability. However, this is not the case. In reality, using a little added “extra” can increase sales by a margin that more than justifies the gift. Your auction may stand out more, give an additional reason to buyers to make their purchase with you, and even provide additional revenue through the use of affiliate links within the free item.

After considering all of these factors, it is easy to see why many eBay eBook sellers are providing their customers with a little something extra! Freebies can actually be used as a great way to increase profitability.

Article Source: http://www.articlerich.com-By: John Thornhill

A Helping Hand to Online Success - the eBook!

2008-03-20T04:18:00.000-07:00

If, like me, you’ve tried – and failed – in the past to achieve success online with internet marketing, then rest assured that help is finally at hand. I certainly wish I had had access to such knowledge when I started out three years ago, and perhaps I wouldn’t have been so overwhelmed with the practicalities of website design, using autoresponders, joining affiliate programs, writing sales letters, and how to get traffic to my site. I know better now, but more of this in a moment. . . .

The simple fact of the matter is, that to enter the world of internet marketing, you need something to promote and sell (well you want to make money at it don’t you?), whether a physical item, or – information. The very nature of the internet – where knowledge can be shared and exchanged at the click of a button – lends itself perfectly to . . . the eBook!

The advantages of the eBook over selling physical items is that there is no need to buy or store stock, no time and effort incurred in packing anything up and shipping it off in the post – and your customer can pay their money for your product and get immediate access to it from a download page. In an age where demand is for instant gratification, an eBook is ideal – easy and effective! And once written, you can sell unlimited copies of it without having to produce each item – so it’s both time and cost-effective too.

When thinking of a subject to write about for your eBook, the secret to greater success, and finding your ‘niche market’, is very simple. Like they tell all first-time budding authors – write about what you know. Whether it’s a few chapters on ‘How to Stop Smoking’ (if you’ve been successful at this), on the mechanics of owning a motorcycle, how to earn money online, or even ‘Tips on Flower Arranging’, you can bet that someone out there in ‘cyberspace’ wants to know about it. If the subject of your eBook is also your hobby, so much the better. If you’ve got passion for your subject, you’re going to convey that enthusiasm in what you write, and make that eBook even more interesting and useful.

Of course, if you have knowledge or practical experience on a popular subject in which there is a large potential market to sell your eBook, perhaps health and fitness, or food and drink, you could be more likely of success, but remember you’ll also be competing with many others. So choose your subject carefully!

However, in writing your eBook, don’t forget to give your customer value – and they could become customers for your future eBooks too! Make the content and quality of your eBook meaningful – whatever its length, it has to be good, or you’ll leave your customers feeling disenchanted. Give away a few free bonuses – an extra report perhaps, or some free training that they would have to pay for elsewhere. Aim for customer satisfaction!

If you don’t know how to go about creating an eBook (you could always write an eBook explaining how to do it!), then it brings me to the ‘more of this in a moment . . .’ that I mentioned above – the launch of a FREE course in all aspects of internet marketing, including creating eBooks. Visit the website below for what you need to get started online. Good luck!

Penelope Housden.

Article Source: http://www.articlerich.com-By: Profitmaker

How To Prevent Thieves From Stealing Your PDF Ebooks!

2008-03-19T06:33:00.000-07:00

There are 2 main options for protecting your PDF file:

OPTION 1: Use Adobe Acrobat's basic protection.

Adobe Acrobat allows you to set basic protection for your PDF document. This includes:

* allow/disable the ability to copy text of document
* allow/disable printing of file
* allow/disable changing document
* require password to open document (Yes their password protection was broken a few years back, but it's still adequate protection and will keep out most people.)

Ideally, to use this option you should use Adobe Acrobat, however the high cost may put that out of reach of many. Fortunately, there are MANY, MANY inexpensive PDF creators that will allow you to also set some of these permissions.

Such as:
http://www.pdf995.com
http://www.pdffactory.com
http://www.deskpdf.com

There are also some standalone applications like: http://www.verypdf.com/encryptpdf/index.htm

Overall, option 1 is what I call "static protection". Meaning, once you choose the security and then distribute the file, you cannot change the security for those files that are already distributed. For example, you distribute a file to Client A in December. In January, your relations with the client become strained and you no longer want them to have access to your file. Unfortunately, with static protection, you cannot change their access permissions. It is already "set".

Though this option may allow you to prevent copying text within the file, it does NOT prevent a user from copying the entire file and redistributing it to others. Though it may allow you to require a password to access the file, the password can be easily passed around so anyone can have access. So it's not entirely secure and easily circumvented. If protection of your document is critical, you should boost protection using additional mechanisms.

OPTION 2: Use a third party protection system.

This option includes systems that offer "real time" control over your document. "Real time" means that you have the ability to change or alter the document security after it has been delivered to the end user. This is what I choose to focus on as it provides the greatest amount of security and post-distribution control.

Some just offer basic lock and unlock ability, while others go into more extensive PDF settings that can be altered at any point. Here are some things you should be looking for when evaluating a PDF protection system.

1. Does the system offer complete protection?

This the first thing you should look at because if the protection is not up to par, move on! You will never even get to the other points.

When evaluating protection features, make sure you check each feature out for yourself and don't always take the company's word about protection. Many times I have seen companies advertising certain protection features on their website, but in testing, the product doesn't seem to do what is claimed. So, always check first.

For PDF files, there are some basic areas that any adequate system must protect against. In order to be totally protected, the PDF security system you use MUST:

* Prevent saving a copy of file.
* Prevent emailing of file and exporting or extracting pages from file
* Prevent copying of file from the TEMP folder
* Prevent copying file and text to the clipboard
* Prevent redistilling of the file
* Prevent unlimited, uncontrolled printing of file
* Prevent access to file without permission
* Watermark all printed pages

If any system that you look into does not cover these, I recommend that you move on to something that does.

2. Can you afford it?

If the system passes the security test, the next thing you should look at is the cost of the system. Is it within your budget? Can you justify the price of this type of service? Do you buy the entire system and run it on your server, or is it a hosted service that charges you a monthly fee. There are pros and cons of both.

If you run the system on your server then you will avoid monthly fees, but these types of systems usually require extensive programming and integration work which can increase your overall costs and take weeks to months before you get up and running.

If you choose a third party system that is hosted by another company, you avoid the integration issue as most of these services can get you up and running in minutes to hours.

3. Does the system offer auto-distribution?

Does it automatically deliver your document to your customers and clients hands-free? If so, does it integrate with your payment system and/or shopping cart?

4. Is the system flexible?

The next thing you should look at is the flexibility. Does it allow you to tweak and modify the security options to fit your unique requirements? The ability to customize things such as program icons, customer download emails, thank you pages, etc. makes a big difference.

5. Is there any customer support?

What kind of support and help will you receive when you purchase the product or service? Is their any documentation of all features and uses? What good is having the best system if you don't know how to use it?

6. Is the Company reliable? Does it protect my data?

Is this company reliable? Do you feel that the the company will shut down, thus leaving your documents inaccessible and/or unprotected? Ask them what measures do they provide to ensure that your information remains protected in this event? Do they back up your data? If so, how often?

7. Can you demo the system?

Most companies offer a trial or demo period for free or a small fee. You should always try the system out to see it "in action". Set it up to do exactly what you are looking for and see if it works the way you need. Never sign up or purchase something that you have not yet tested.

8. Other questions?

Those are the major criteria, of course there are other things that you may want to consider such as:

* What is their cancellation/refund policy? Do they require a contract or can you sign up for a month to month service?

* Does their system use Acrobat Reader or another PDF viewer? If they use Acrobat Reader, do they have an Adobe DRM license which is required for all Acrobat reader security systems?

* Does it allow you to contact your database of users/clients

* Can you export your user database

There is a lot to consider when deciding on a PDF protection system. My advice is Do NOT rush into it. Because once you choose a system and start distributing files using that system, you are stuck with it.

Article Source: http://www.articlerich.com-By: Anthony Ellis

Boost Ebook Sales with eBook Directories!

2008-03-18T03:59:00.000-07:00

Are you selling an ebook or giving one away for free? Submitting your ebook to ebook directories will generate steady sales and downloads. eBooks add value to a web site and many webmasters search ebook directories to find ebooks they want to offer to their web visitors. It's worth your time to list your ebook(s) in ebook directories. It can dramatically increase your web traffic and sales. Just do a Google search to find directories.

Here are some steps you need to complete before submitting your ebook:

1. Become familiar with the different types of directories.

Check how they list the ebooks and read their submission guidelines. Check what subjects they accept as different directories accept different topics. Some directories provide free listings, some charge a listing fee, and some want a link to their website.

2. Create web pages.

You need to design a web page with a download link to your ebook. Make your sales copy, headlines, and links compelling, even when you're giving away a free ebook. Also, create a link page so you can provide a link to the directories that require this.

3. Design an ebook cover.

An ebook cover is important when selling an ebook and even when giving away your ebook for free. A cover image makes your ebook look tangible. A well-designed cover can double or even triple your ebook sales and downloads. Also, ebook directories will want a thumbnail size of your ebook cover. Check their guidelines for size requirements. We recommend using specialized ebook cover software to design an ebook cover. Photoshop Action scripts provide the best quality results. Or you can hire a designer specializing in ebook covers.

4. Set up a separate email address.

Set up a separate email address so you don't clutter up your main email.

5. Prepare the information you will submit to the directories.

eBook directories will ask you to provide them with some information. This may include your name, email, book title, URLs, descriptions of your ebook, keywords, and book cover. Prepare this information before you start submitting your ebook.

• List your ten most relevant keywords. People use keywords to find ebooks that are relevant to the topic of their web site. Use a keyword tool like WordTracker or Good Keywords to find related keywords.
• Write descriptions. You will need descriptions about your ebooks when submitting your ebook to the directories. Write three descriptions/ads with varying lengths - from two sentences to several paragraphs to accommodate different directories.
• Organize the information you will provide to the directories. Create a file with a text editor, like Notepad. Include your name, email, ebook title, 3 descriptions, 10 keywords, download URL, URL of your link page, and URL of the ebook cover. Use a clipboard utility like ClipTrakker or WinM8 and a form-filler like RoboForm when submitting the information.

Don't overlook ebook directories when promoting your ebook. It will pay off in steady sales and downloads.

Article Source: http://www.articlerich.com-By: Leva Duell

How E-books Can Improve Your Business

2008-03-17T03:37:00.000-07:00

Have you ever wondered what was so great about e-books and software you see being sold all over the internet?

How are they going to help you? Why should you invest in them? What are resell rights and how are they really going to affect my business?

Are you new to internet marketing? Do you need to build a website but are not sure how to get started and you do not have the resources or the money to hire a website designer or hire a one on one consultant to teach you how to market online?

E-books are an excellent way to teach yourself new ideas not only for business but for your personal life as well. From easy to understand step by step instructions on how to build a website to how to market your new website online to learning how to cope with depression or learn a new recipe to wow your guests an e-book can not only save you money and time but also give you another product to offer to your website visitors.

You will not have to rely on others to design your website, if you get a great idea and want to start promoting it you do not have to rely on others to update your site when their schedule allows but go in and update the site yourself.

What about turning what you just learned into a business?

A new service to offer to your existing clients or use this new skill you learned to bring in more visitors to your website. Think about it, you are new to the internet you are not sure where to start you purchase an e-book to teach yourself a new trade. There are others out there everyday starting where you were, not sure how to get started, can’t afford to pay huge prices for consultations or website designs. Now turn that new skill into a money making machine!

Imagine teaching yourself how to build a website using FTP then turning around and offering that as a new service to your clients.
What about how to install scripts on websites, or how to use SEO to enhance your site, so many e-books and software products out there can teach you new ways to increase your traffic. Learn while you earn is my motto, test out products you see then use them to earn you more money.

What are Resell rights? How can I use Resell rights to increase my income?

Resell rights gives you the permission to resell or giveaway the product you just bought for any price you want and keep all the profits.

Unlike affiliate programs where you have to pay another person out of the profit with resell rights you keep all the profits! When looking for items to add to your website you need to pick and choose products that will fit your visitor’s needs. Think about what you would be looking for if you were coming to your site. Not only can you resell the product but you can offer it for free to gain you more subscribers to your newsletter, add new products weekly or monthly to have your visitors keep coming back to your site.

Many resell right packages come with graphics, websites you can upload to your server or add the graphics to your pages, PDF files, and once in a while a Word document so you can add your own information and become the expert writer. You have all the information you need to start selling the day you purchase resell rights to a product.

Can resell rights really help me grow my business?

I have been selling e-books and software that I have tested and have had other entrepreneurs test for over 2 years now. I have noticed a huge difference in the traffic to my website when I offer something for free that will help my visitors. Everyone loves the word free. Entice your visitors with a great freebie e-book or software product that you have tried and have had great success with, bring them to your site, place the freebie near another offer you have going for that month.

You can also gather together a great package and offer it as an up sale. What does up sale mean? Say you have a wonderful product you want to sell, offer free e-books or software for each purchase. Be sure to totally explain everything they will receive with the up sale, the benefits of the e-book or software that you are providing should they purchase.

Ok so you don’t do web design what about looking into e-cookbooks or self help e-books and software time management. There are tons of e-cookbooks and self management software available if you know where to look and many of them are very affordable for any budget.

Become self efficient today! Learn how to run your business from start to finish with e-books and software that come with resell rights! You will be amazed at what you can do if you teach yourself and not rely on another person to do your website details for you!

Increase your traffic today offer e-books for your clients that fit your site for free, increase your newsletter subscriber base today offer free e-books to new subscribers when they sign up for your newsletter. Create an awesome up sale by including hard too find e-books and software products that your visitors need and want.

The future is bright; e-books are the wave of the future. They are easy to use, are delivered immediately so you can learn and earn right in the comfort of your own home.

Article Source: http://www.articlerich.com-By: Rebecca White

Benefits Of E-books

2008-03-15T23:38:00.000-07:00

The internet has brought us many great things including streaming music, online shopping, electronic bill pay and many more beneficial applications. One thing that I feel is often overlooked but very valuable is ebooks. Especially ebooks in the non fiction/self improvement subject areas.

Just as there are many great musicians that will never get signed - there are thousands of great authors who will never get the big book deal. Thanks to the internet and ebooks – we can tap into the minds of these great authors. One common misconception is that if the book was any good it would get signed by a major publisher. This is simply not true. The publisher may feel that the information is not marketable when indeed it really is. There can be numerous other reasons the e-book author does not get a big book deal but don’t let that stop you from missing out on some great information at a great price.

An e-book author is free to write what they truly want and will not be influenced by a publisher, publicist, or any one else. Ebooks usually contain much more than a printed book. They sometimes have printable worksheets, menus, lists, affirmations or any number of other beneficial items that relate to the particular topic of the ebook. Unlike mainstream authors, ebook authors are often times reachable and happy to answer questions you may have about their ebook.

An e-book is purchased directly from a website and then downloaded immediately to your computer. You can read it right there on your computer screen or print it out and take it with you. You can enlarge the font if you are having trouble seeing the print, you can transfer it to a memory stick or other media so that it is portable, or you can simply read it as you have time. Most ebooks come with a money back guarantee and special bonus items.

I urge you to give e-books a try. Find a subject you are interested in and then shop around. You will discover new authors, new skills, new behaviors and perhaps a whole new you.

Article Source: http://www.articlerich.com-By: Bill Herren

How to Select a Graphic Designer for Your eBook Covers

2008-03-14T22:15:00.000-07:00

There are three important considerations that must be satisfied when selecting a designer to create a cover for your ebook, software box, or CD cover: design skill, marketing experience and price.

Obviously, design skill is an important consideration. Samples are the primary way to evaluate a designer’s skills. Look for evidence that the designer has the ability to create quality, professional-looking, effective cover images and knows how to work with fonts, colors and images.

Are the designs effective from a marketing standpoint? Is the designer experienced in Internet marketing? Or is someone knowledgeable about Internet marketing supervising the designs?
Is the designer experienced in designing ebook covers or other images that will be used to sell products on the Internet? Does the designer understand your goal? A cover designer with marketing experience will ask you questions about your goal, audience and web site topic in order to design an effective image.

Check the sample images closely and look for these points that make an ebook cover effective:

• Does the design support your sales message?
• Is the design appropriate to your book’s topic and audience? This includes the choices of fonts, colors, images, and layout.
• Is the title easily readable at the small size displayed on a web page? If there is other important text, is this readable as well?

Testimonials can also give you some insight about the designer. Try to determine how genuinely satisfied the testimonial writer is with the design. You will also want to look for any indication as to how easy it was for the customer to work and communicate with the designer.

Price is the simplest point to evaluate when choosing a designer. If you want to get an effective image, the lowest bidder may not be your best choice. Do not sacrifice quality for the sake of a lower price. Low fees usually indicate that the designer is inexperienced. If you cut costs in the design of your cover, you may be cutting down potential sales. A quality ebook cover will more than pay for itself in increased sales.

By paying attention to the considerations we have mentioned here, you will find the right graphic designer for your project. Good luck!

Article Source: http://www.articlerich.com-By: Leva Duell

How to Select Fonts for Your eBook Cover

2008-03-13T20:20:00.001-07:00

Choosing the right fonts is an important decision you will have to make when designing a quality ebook cover. You will want to choose a font that is readable and appropriate for your audience.

The following general information about fonts will help you to make the right choice:

Size: An ebook cover image is usually a rather small image. Therefore, you have to be sure that the font you use will be readable on the small image. A lot of fonts just don't work well at very small sizes.

Weight: The term "weight" refers to the thickness of the elements that make up each character in a font. Most fonts have a regular version and a bold version. The bold version has greater weight because the letters are thicker. A bolded font stands out more, even at smaller sizes. Some fonts also offer a "heavy" and a "black" version that is even thicker than the bold version. Arial black, Helvetica black, and Impact are just some examples of popular fonts that are used to create titles and headlines. These fonts also work well for ebook covers.

If you look at book or article titles, you will notice that they tend to be "heavier" and larger in size than any of the other text. This is because the author wants to emphasize the title/subtitle.

Serif vs. Sans Serif: Take a look at the letters in the Helvetica font and Times New Roman font. Helvetica is a sans serif font, while Times New Roman is a serif font. The difference is the extra flourish at the ends of each line in each character in a serif font. The term serif refers to these flourishes. Compare the letter "I" in both of the fonts mentioned above and you will easily see the difference.

Sans serif fonts tend to be more readable when used in titles, subtitles, captions and headlines. They also tend to be more readable at the smaller font sizes. Serif fonts, on the other hand work better where there is a large amount of text (a paragraph or more).

Appropriateness: It's important that you choose a font that is appropriate for your audience. For instance, if your book is targeted for women, choose a more feminine font. If your book’s focus is children, then it would be appropriate to choose a font that conveys a sense of playfulness. However, regardless of age and gender, if your subject is serious then you would want a font that conveys a serious tone.

Keep in mind that there are no hard and fast rules in this area of font selection. What seems appropriate for a masculine subject in one situation may not be so in another situation. The point here is simply to pay attention to what message and feeling you're communicating with your selected font.

Here are some more font tips for ebook covers:

• Use one or two fonts. Never use more than three different fonts. Better yet, use different weights of the same font. For example, use Arial Black for the title and Arial Bold for the subtitle.

• Don't use too much text on your cover. It won't be readable anyway. The less text you use, the larger and more readable your text will be. You may want to consider using a shortened version of your actual book title for the cover image.

• Use the largest, boldest font for the book title, a smaller size for the subtitle, and even smaller sizes for author name and any additional text.

• Use text colors that contrast with your background to make your title stand out. However, make sure that the color of your text does not clash with the background color. Depending on your background colors, red, white and yellow often work well.

• You can bold, italicize, or underline words and phrases for emphasis. Use italics and underline sparingly. If overdone, you'll loose the affect and reduce the readability.

• You can make your text stand out with special type effects such as drop shadows and outlines, but use these effects sparingly.

• Use capitals only for short headings. Sentences or paragraphs in all capitals letters are hard to read. For longer headings, use upper/lower case.

• Consider placing the author's name and the web site URL as a watermark on the cover graphic to make it harder for people to steal your images.

• Put your book title on the spine of large book and box images.

There are literally thousands of fonts to choose from. Build a small collection of fonts that work well for ebook cover design. This collection will probably include the standards like Impact, Arial Black, Arial Bold, Helvetica Black, Helvetica Bold, Times New Roman, Garamond and other fonts you like that are readable and practical in smaller sizes.

Like just about all rules, most font rules can be broken. The bottom line is, if your prospects can not read your book title, or if your ebook cover conveys a message that is not appropriate to your subject, then your choice of font can result in a loss of sales (or free downloads).

Article Source: http://www.articlerich.com - By: Leva Duell

How to Choose Colors for Your eBook Cover

2008-03-12T20:30:00.000-07:00

Color can have a profound impact on your prospective buyers. The wrong colors can negatively impact your sales, while the right colors can trigger positive emotions motivating your visitors to buy from you.
Color can affect how we feel and influence what we think. In general, bright bold colors tend to stir us up, while the softer pastel colors calm and relax us. Responses to colors can vary by age, gender and cultural background.
Colors will affect how a potential buyer reacts to your ebook. Carefully select your color scheme for your ebook cover. Here are some guidelines to help you make good color choices. Bear in mind that these are guidelines, and that there are no hard and fast rules. Just use common sense.
• Consider your audience. For example, if your ebook primarily targets men, then you will want to use strong, bold colors. If your target audience is women, then choose soft, pastel colors. If your focus is on children, choose bright, vibrant colors.
• Choose colors that are appropriate for your book's topic. For example, green may work well for books about starting a home business, making money, and reducing debt.
• Use colors that match or complement the color scheme of your web site.
• Keep the number of colors down to two or three, and no more. This does not include photographs which can have a whole range of colors.
• When using photographs on your ebook cover, use colors that complement the primary color in the picture.
• Make sure that all of the colors you use work well together and do not clash.
• Communicate your message with easy-to-read text. Use colors for your text that contrast with the background color so your text is readable. For example, a dark font on a light background is easy to read.
• Consider the mood you want to create. Remember that emotions trigger sales. People buy what they want - not what they need. The list below will show you how colors can affect us in different ways.
Red – Action, energy, strength, passion, fire, heat, power, attention-getting. Can also mean love and romance. A strong masculine color. Red is a good color for a call-to-action. Red is cheerfulness, excitement, and warmth. Pink is a soft version of red. It is most associated with romance, calming affect; a feminine color.
Blue – Confidence, travel, freedom, truth, professionalism, wealth and power. Also tranquility, dependable, acceptance, patience, understanding, cooperation, comfort, loyalty and security. It is one of the most calming colors and is associated with the sky and the sea, intelligence, reassurance, and trust. Blue has also been known to be an appetite suppressant, so it would not be good for cookbooks or recipes but you can consider it for diet books.
Green – Money, wealth, prosperity, calm, health, food, nature, hope, growth, freshness, soothing, sharing, and responsiveness. Green symbolizes spring, renewal, and fertility.
Orange – Health and vitality, autumn, youthfulness, fire, steadfastness, courage, confidence, friendliness, cheerfulness, warmth, excitement and energy. Has been known to stimulate the appetite. Vibrant and warm, orange is associated with autumn and the earth.
Yellow – Light, purity, understanding, caution, brightness, intelligence, joy, organization, Spring. Yellow often represents sunshine, warmth, light, energy and happiness.
Purple – Dignity, sophistication, creativity, spirituality and mystery. Deep purple is associated with royalty and richness, while lavender is associated with romance and nostalgia.
Brown – Credibility, stability, the hearth, home, the earth, wood, comfort and strength. Brown can be used as a neutral or a warm color.
Black – Space, night, authority, dramatic, classy, committed, serious, power, elegance, and sophistication.
White – Purity, peace, perfection, fresh, easy, cleanliness, goodness, and spirituality. Worth noting here, white represents life and marriage in Western cultures, but it represents death and sorrow in Eastern cultures.
Grey – A conservative color, symbolizing security, maturity and reliability.
Take advantage of the impact color can have on your ebook sales and choose colors that will create positive responses.
Article Source: http://www.articlerich.com-By: Leva Duell